PETERBOROUGH, England,
September 24, 2018 /PRNewswire/
--
Second annual initiative is launched
to celebrate and empower the UK's learner
drivers
Marmalade - the leading provider of cars and insurance for young
drivers - has launched its second Learner Driver Week; an
initiative dedicated to educating, inspiring, empowering and
championing the UK's eight million learner drivers, running from
the 24th to 28th September 2018.
(Logo:
https://mma.prnewswire.com/media/748652/Marmalade_Logo.jpg
)
Following results from the Marmalade annual Census*, which
revealed learner drivers (aged 17-24 years) experience anxiety
around numerous aspects of the learning process, LDW has pledged,
this year, to empower these individuals and provide a platform
bursting with resources, news, insights and exclusive access for
learner drivers to IAM Roadsmart learning modules.
The three most common anxieties were: having an accident (47%),
lack of confidence (45%) and never passing their test (32%).
Crispin Moger, CEO for Marmalade, comments: "It's crucial that
those learning to drive have all the necessary support and
encouragement. All of us - the Government, the instructors, the
parents, the road user, etc. - have a part to play in ensuring
everyone can learn to drive if they wish to do so. It is important
young people are properly equipped with the skills to become safe
and confident on the UK roads and that we celebrate their efforts
to reach this milestone."
Earlier this month, LDW ran a competition 'LDW 24 under 24', to
inspire learner drivers and showcase the unique driving stories and
successes of 24 young individuals currently learning to drive or
who have recently passed their test.
With the partners' support, 24 young individuals have been
selected, presented with their prize of a dash cam bundle and will
be revealed this week through the LDW website.
From being inspired to gaining a Private Pilot's Licence to
overcoming anxiety and battling peer pressure, LDW will showcase
these inspirational young individuals who are demonstrating
admirable determination and qualities.
Crispin concludes: "Learner Driver Week is dedicated to raising
the awareness of the various obstacles young people face when
learning to drive hence this year's competition theme. I am
delighted, and thankful, to the support of our partners who all
share our passion and have one goal in mind - supporting and
encouraging learner drivers on their road to freedom."
Learner Driver Week is supported by several leading brands -
Marmalade Network, Kwik Fit, IAM RoadSmart, The Approved Driving
Instructor National Joint Council, Driving Instructor TV and Safe
Driving for Life.
For more information about Marmalade visit
http://www.wearemarmalade.co.uk
* This online survey of 500 UK learner drivers aged 17-25 was
commissioned and conducted by Marmalade Car Insurance and market
research company OnePoll, in accordance with the Market Research
Society's code of conduct. Data was collected between 13/04/2018 and 27/04/2018. All
participants are double-opted in to take part in research and are
paid an amount depending on the length and complexity of the
survey. This survey was overseen and edited by the OnePoll
research team, who are members of the MRS and have corporate
membership to ESOMAR.
Contact: Amanda
Bunn, Head of PR, 01223-551-368, amanda.bunn@mobas.com