Data Visionaries Help Companies Thrive by Disrupting and Reshaping Industries Through Digital Transformation
November 13 2017 - 8:00AM
NetApp (NASDAQ:NTAP), the data authority in a hybrid cloud world,
today announced the findings of a global research program focused
on helping companies embrace digital transformation. In partnership
with IDC, the research program provides immediate and impactful
steps any company can use to transform. The study results announced
today show what separates Data Thrivers, who are aggressively
disruptive in the use of digital technologies to affect new
markets, from those who are merely Data Survivors or even Data
Resisters.
With only eleven percent of companies fitting the profile of a
Data Thriver, traditional industries are now at serious risk of
losing a significant percentage of their revenue to more
data-driven organizations by 2018. Top industries at risk include
utilities (29%), retail (>25%), industrial equipment (20%),
financial services (18%), and government (18%). Companies
that use data to drive business and satisfy customers in new and
innovative ways, have only just begun to disrupt the market.
“Data visionaries inspire their organizations to be Data
Thrivers. They recognize that data is no longer locked away on
devices hidden behind firewalls. It is now distributed, dynamic,
and diverse,” said Jean English, SVP and CMO, NetApp. “Our mission
is to support companies throughout the digital transformation
process, delivering hybrid cloud data services that radically
improve organizational efficiency and create new business
opportunities.”
“As Europe’s leading stock exchange for private investors, we
must find new and innovative ways to leverage the data generated
from over 1.5 million tradable products to drive business and
satisfy our customers,” said Michael Jaeggi, head of IT, Boerse
Stuttgart GmbH. “To thrive in today’s data-driven economy, we
looked to NetApp Technology to ‘bridge-the-cloud’ so we could focus
on our core business, providing retail investors with
next-generation financial services. We are looking forward in an
open market of compute capacity, whether it comes from the cloud or
other areas.”
Data Thrivers are taking steps to increase revenue, improve
business outcomes, and transform data into dollars. Many Fortune
100 companies are building out innovation labs, as well as creating
new roles for innovation executives and data management officers.
Of the organizations that participated in the study, almost half
already have a Chief Data Officer.
Data Survivors are losing revenue opportunities, lagging in
employing data to enhance customer satisfaction, and being
overwhelmed by their data. They use disparate tools to manage data
that is in different formats and different locations, which adds
extra complexity to managing security, risk, privacy, and
compliance.
“If companies don’t transform to become Data Thrivers, they will
find themselves the victims of digital Darwinism, which is
impacting businesses across industries and sizes,” said Laura
DuBois, IDC group vice president, Enterprise Storage, Server and
Infrastructure Software. “Organizations are moving away from
business as usual and embracing digital transformation. Companies
are discovering they must modernize their systems, models,
processes, and architectures to compete.”
Organizations that exhibit Data Thriver behaviors are adopting a
diverse set of technologies, including data services for hybrid
cloud. These services include various protection, security,
integration, and optimization functions on data for the purposes of
agile and economic data management and faster time to
insights.
Top three things that Data Survivors can learn from Data
Thrivers:
- Use data as an organizational asset
- Enable IT and business to work in unison
- Create data maps for data visibility and control
Organizations seeking to move from Data Survivor to Data Thriver
must perform a holistic transformation of people, process and
technology and create a digital transformation roadmap, which
should include:
- The creation of new roles
- Setting up new staffing models
- Instituting new processes
- Making new investments
- Exploiting data services for the hybrid cloud
Resources
About the StudyThis study is based on a global
survey of 800 line of business executives, IT leaders, and
technology-savvy workers from large and medium-sized companies
(those with 1,000+ employees in United States and 500+ employees in
other countries) conducted in September 2017. Respondents were from
seven countries (Canada, China, France, Germany, Japan, United
Kingdom, and United States), with data weighted according to
regional GDP. Respondents were decision makers with budget control
or ability to influence budget spend for DX projects, were involved
in DX projects for the company, and were responsible for evaluating
or architecting at least two data services for hybrid cloud. Their
personas included chief data officers, analytics professionals, and
DevOps/cloud architects.
About NetApp NetApp is the data authority
for hybrid cloud. We provide a full range of hybrid cloud data
services that simplify management of applications and data across
cloud and on-premises environments to accelerate digital
transformation. Together with our partners, we empower global
organizations to unleash the full potential of their data to expand
customer touchpoints, foster greater innovation, and optimize their
operations. For more information, visit www.netapp.com.
#DataDriven
Press Contact: Madge Miller NetApp
1 408 419 5263 ng-uspr@netapp.com
NETAPP, the NETAPP logo, and the marks listed at
http://www.netapp.com/TM are trademarks of NetApp, Inc. Other
company and product names may be trademarks of their respective
owners.
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