IRVINE, Calif., Sept. 12, 2018 /PRNewswire/ -- Boot Barn
Holdings, Inc. (NYSE: BOOT), America's largest western and work
wear retailer, is proud to announce the full launch of Idyllwind -
Fueled by Miranda Lambert. The brand
is inspired by vintage and retro looks with a modern fashion edge
and a focus on comfort, fit, and quality for the everyday girl who
wants to look amazing and feel good at the same time. The product
range of apparel, accessories, and of course, cowboy boots are true
to Miranda's spirit, – reflecting her roots, personality, and style
– original, authentic, and fearless. Idyllwind is now available at
all 233 Boot Barn stores nationwide and on Boot Barn's e-commerce
sites: www.bootbarn.com, www.idyllwind.com, www.sheplers.com, and
www.countryoutfitter.com.
"Miranda Lambert's creativity and
authenticity have fueled the assortment for Idyllwind. Her
involvement and passion for this brand are evident in every item
created. I am extremely pleased and grateful for the partnership
that has been created with Miranda and her team. Our customers
have been enthusiastic with the initial Idyllwind trunk shows we
launched during the holiday and starting today they will now have
access to the full Idyllwind collection across the country," said
Jim Conroy, CEO.
"Idyllwind is a true expression of my style, created for the
everyday girl who is also a badass. A brand based on being who you
are and being comfortable in your skin and celebrating yourself
whatever your size or age. Created around comfortable, affordable,
great fitting clothes and boots that I call my trusties," said
Miranda Lambert. "I am very excited
to work with the Boot Barn team and continue our amazing journey to
building this brand together."
About Boot Barn:
Boot Barn is the nation's leading
lifestyle retailer of western and work-related footwear, apparel
and accessories for men, women and children. The Company offers its
loyal customer base a wide selection of work and lifestyle brands.
Boot Barn now operates 233 stores in 31 states, in addition to an
e-commerce channel www.bootbarn.com. The Company also operates
www.sheplers.com, the nation's leading pure play online western and
work retailer and www.countryoutfitter.com, an e-commerce site
selling to customers who live a country lifestyle. For more
information, call 888-Boot-Barn or visit www.bootbarn.com.
Contact:
Jim Watkins
Vice President of Investor Relations
949.453.4428
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SOURCE Boot Barn Holdings, Inc.