America Has Spoken and It Wants Heinz Mayochup
April 16 2018 - 9:34AM
Business Wire
Almost 1 Million Fans Vote Whether to Bring
Condiment Stateside
America has spoken … and it wants Heinz Mayochup. After a
national social-media poll drew over 500,000 votes in favor of
bringing the brand’s version of the delicious duo stateside, Heinz
announced today that Mayochup will make its U.S. debut this
year.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20180416005776/en/
The name ‘Mayochup’ has been a topic of fierce debate on
Twitter, which is why Heinz is letting fans weigh in on the
condiment’s final name before its official launch, at
Twitter.com/HeinzKetchup_US.
“We know people have combined mayonnaise and ketchup for years
and they are passionate about its name,” said Nicole Kulwicki,
Director of Marketing for Heinz. “That’s why we’re asking America
to share their suggestions, to ensure our version of this delicious
duo gets the name it deserves.”
While waiting for Heinz Mayochup to hit store shelves, those
eager to try it can make their own perfect blend using Heinz
Ketchup and New Heinz Mayonnaise, made with 100% Cage Free Eggs.
Heinz Mayonnaise is the newest member of the Heinz family and has a
deliciously creamy texture that’s crafted to taste like
homemade.
New Heinz Mayonnaise is available at retailers nationwide in
13oz. and 19oz. squeeze bottles, and 15oz. and 30oz. jars, starting
at a suggested retail price of $2.98.
The launch of Heinz Mayonnaise will be supported by a
comprehensive marketing campaign, beginning today, to drive mass
awareness across TV, digital, print, sampling, and PR. The
commercial and digital videos can be viewed here.
For more information on Heinz Mayonnaise, visit
www.heinzmayo.com.
About The Heinz BrandFounded by entrepreneur and
food quality pioneer H.J. Heinz in 1869, Heinz has been a staple in
American households for almost 150 years. Heinz is best known as
the maker of America’s Favorite Ketchup® with 650 million bottles
sold annually. The Heinz ketchup portfolio now includes varieties
to meet every consumer taste, including Organic, Simply Heinz, and
Heinz Sweetened only with Honey. Heinz has continued its commitment
to delivering great tasting, high quality products by expanding its
family of products to include other favorites like
Heinz Yellow Mustard, Heinz Regional BBQ Sauces, and
now Heinz BBQ Baked Beans and Heinz Mayonnaise. Whether it’s
at the local diner, at the dinner table, at picnics or at
barbecues, Heinz can be enjoyed with family and friends at any
occasion.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20180416005776/en/
Kraft HeinzLynne Galia,
847-646-4396Lynne.Galia@kraftheinzcompany.comorOlson EngageJenny
Ermer, 312-377-4138Jenny.Ermer@Olson.com