Almost 1 Million Fans Vote Whether to Bring Condiment Stateside
America has spoken … and it wants Heinz Mayochup. After a
national social-media poll drew over 500,000 votes in favor of bringing
the brand’s version of the delicious duo stateside, Heinz
announced today that Mayochup will make its U.S. debut this year.
This press release features multimedia. View the full release here:
The name ‘Mayochup’ has been a topic of fierce debate on Twitter, which
is why Heinz is letting fans weigh in on the condiment’s final
name before its official launch, at Twitter.com/HeinzKetchup_US.
“We know people have combined mayonnaise and ketchup for years and they
are passionate about its name,” said Nicole Kulwicki, Director of
Marketing for Heinz. “That’s why we’re asking America to share
their suggestions, to ensure our version of this delicious duo gets the
name it deserves.”
While waiting for Heinz Mayochup to hit store shelves, those
eager to try it can make their own perfect blend using Heinz
Ketchup and New Heinz Mayonnaise, made with 100% Cage Free Eggs. Heinz
Mayonnaise is the newest member of the Heinz family and has a
deliciously creamy texture that’s crafted to taste like homemade.
New Heinz Mayonnaise is available at retailers nationwide
in 13oz. and 19oz. squeeze bottles, and 15oz. and 30oz. jars, starting
at a suggested retail price of $2.98.
The launch of Heinz Mayonnaise will be supported by a
comprehensive marketing campaign, beginning today, to drive mass
awareness across TV, digital, print, sampling, and PR. The commercial
and digital videos can be viewed here.
For more information on Heinz Mayonnaise, visit www.heinzmayo.com.
About The Heinz BrandFounded by entrepreneur
and food quality pioneer H.J. Heinz in 1869, Heinz has been a
staple in American households for almost 150 years. Heinz is best
known as the maker of America’s Favorite Ketchup® with 650 million
bottles sold annually. The Heinz ketchup portfolio now includes
varieties to meet every consumer taste, including Organic, Simply Heinz,
and Heinz Sweetened only with Honey. Heinz has continued its
commitment to delivering great tasting, high quality products by
expanding its family of products to include other favorites like Heinz Yellow
Mustard, Heinz Regional BBQ Sauces, and now Heinz
BBQ Baked Beans and Heinz Mayonnaise. Whether it’s at the
local diner, at the dinner table, at picnics or at barbecues, Heinz
can be enjoyed with family and friends at any occasion.
View source version on businesswire.com: https://www.businesswire.com/news/home/20180416005776/en/
Kraft HeinzLynne Galia, 847-646-4396Lynne.Galia@kraftheinzcompany.comorOlson
EngageJenny Ermer, 312-377-4138Jenny.Ermer@Olson.com