COLUMBUS, Ga., Aug. 28, 2014 /PRNewswire/ -- Aflac, the leading
provider of voluntary insurance in the
United States and an official partner of the Heisman Trophy,
is kicking off the college football season with a new television
commercial, an online sweepstakes and a partnership with 1991
Heisman Trophy winner Desmond
Howard.
Throughout football season, the Aflac Duck will attempt to share
his football knowledge in the film room. The new television
commercial called "The Paymaker" will debut on the new SEC Network
during the No. 21 Texas A&M versus
No. 9 South Carolina game, which airs on Aug. 28 at 6 p.m.
EDT.1 The spot will make its debut on ESPN during
the Boise State versus No. 18
Ole Miss game, which airs on
Aug. 28 at 8
p.m. EDT.1 Download a copy of "The Paymaker."
"Many Americans look forward to football season all year long.
To reach this captive audience, our new commercial offers an
entertaining look at how the Aflac Duck may not be a playmaker on
the field, but he's a 'paymaker' when it comes to paying claims
fast," said Michael Zuna, executive
vice president and chief marketing officer at Aflac. "At Aflac,
we're focused on paying claims as quickly as possible – on average,
in only four days – to make sure our policyholders aren't sidelined
if they experience an unexpected injury or illness."
The film room is full of surprises in "The Paymaker" when the
Aflac Duck takes control of the practice film and confuses both
players and coaches with creative interpretations of the flea
flicker, double-wing formation and play action – as well as a few
extra "Aflaaacs!" The head coach quickly realizes that the Aflac
Duck "doesn't know much about football." But when the assistant
coach tells the head coach how quickly Aflac paid his claim when he
got hurt, the head coach realizes the Aflac Duck might be worth
keeping on the team as long as he's not operating the film.
In addition to the new television commercial, Aflac is
partnering with Howard to launch an integrated marketing campaign,
including digital ads, public relations outreach and social
activations on the Aflac Duck's Facebook, Twitter, Instagram and
YouTube pages.
"This year, Aflac looked for ways to extend our national
partnerships further than ever before," added Zuna. "As an official
partner of the Heisman Trophy, we wanted to tie into the passion
college football fans have for their favorite teams and offer them
what we consider the Ultimate College Football Experience. Winners
will have an opportunity to see top-rated college football players
in action and meet a true football legend."
On Aug. 28, the Aflac Duck will
take over the YouTube homepage with an interactive football game
featured prominently on the popular video site. Beginning that day,
fans also will be able to enter for a chance to win the Ultimate
College Football Experience sweepstakes on the Aflac Duck's
Facebook page. Three lucky fans will win the Ultimate College
Football Experience, including a one-on-one meet-and-greet with
Howard, plus:
- Two tickets to the biggest college football game of the
weekend.
- Round trip airfare.
- Hotel accommodations.
- Ground transportation to and from events.
- $500 prepaid debit card for food
and other expenses.
"I'm excited to partner with Aflac this season to help create a
true VIP experience for a few lucky fans," said Howard. "During my
playing days, I learned the importance of speed on the field. But
it's just as important off the field – especially when it comes to
getting insurance claims paid quickly to help you get back in the
game of life."
One prize package will be awarded for three of the season's
biggest match-ups in November. Every season is unpredictable, so
follow your favorite team all season to see if it's playing in the
chosen games. Game destination will be announced the Sunday prior
to the game and the winner will be announced the Tuesday prior to
the game. Fans can enter once every 24 hours on Facebook and earn
bonus entries once every 24 hours by sharing the sweepstakes on
Twitter. Spread the word and let your friends know it's
#GameOn!
For official rules and to enter for a chance to win this
#AflacSweeps, visit http://afl.ac/AHkkD.
1 Rankings based on AP Poll,
http://collegefootball.ap.org/poll
About Aflac
When a policyholder gets sick or hurt, Aflac pays cash benefits
fast. For nearly six decades, Aflac insurance policies have given
policyholders the opportunity to focus on recovery, not financial
stress. In the United States,
Aflac is the leading provider of voluntary insurance at the
worksite. In Japan, Aflac is the
number one life insurance company in terms of individual policies
in force. Aflac individual and group insurance products help
provide protection to more than 50 million people worldwide. For
eight consecutive years, Aflac has been recognized by
Ethisphere magazine as one of the World's Most Ethical
Companies. In 2014, Fortune magazine recognized Aflac as one
of the 100 Best Companies to Work For in America for the 16th
consecutive year. Also, in 2014, Fortune magazine included
Aflac on its list of Most Admired Companies for the 13th time,
ranking the company number one in the life and health insurance
category. Aflac Incorporated is a Fortune 500 company listed
on the New York Stock Exchange under the symbol AFL. To find out
more about Aflac, visit aflac.com or espanol.aflac.com.
About the Sweepstakes
NO PURCHASE NECESSARY. Void where prohibited. Sweepstakes open
to legal permanent residents of the US and D.C. 21 years of age or
older. Sweepstakes ends November 10,
2014. Enter online only. Odds of winning depend on the total
number of eligible entries received. This sweepstakes is in no way
sponsored, endorsed or administered by, or associated with Facebook
or Twitter.
Video -
http://origin-qps.onstreammedia.com/origin/multivu_archive/PRNA/ENR/FX-CL99510-20140827-1.mp4
Logo- http://photos.prnewswire.com/prnh/20100423/CL92305LOGO
Media contact – Kip Havel,
706-243-5543 or mediarelations@aflac.com
SOURCE Aflac