TIDAL and its artists to deliver exclusive content to help
Sprint acquire new customers, reward current customers
Sprint will make TIDAL available to its 45 million post and
prepaid customers
Sprint CEO Marcelo Claure to
join TIDAL Board of Directors
NEW YORK and OVERLAND PARK, Kan., Jan. 23, 2017 /PRNewswire/ -- Global music
and entertainment platform TIDAL and Sprint (NYSE: S) announced
today an unprecedented partnership that will soon give Sprint's 45
million retail customers unlimited access to exclusive artist
content not available anywhere else.
TIDAL and its artists will make exclusive content that will only
be available to current and new Sprint customers.
As part of the partnership, Sprint will acquire 33 percent of
TIDAL. JAY Z and the artist-owners will continue to run TIDAL's
artist-centric service as it pioneers and grows the direct
relationship between artists and fans. The formidable pairing of
Sprint and TIDAL will grow customers on both platforms by offering
exclusive access for customers who subscribe to TIDAL. Sprint's
chief executive officer, Marcelo
Claure, will also join TIDAL's Board of Directors.
"Sprint shares our view of revolutionizing the creative industry
to allow artists to connect directly with their fans and reach
their fullest, shared potential," said JAY Z. "Marcelo understood
our goal right away and together we are excited to bring Sprint's
45 million customers an unmatched entertainment experience."
TIDAL is a global, experiential, entertainment platform built
for fans, directly from artists around the world. Members of TIDAL
enjoy unmatched exclusively curated content that directly connect
artists with their fans in multiple ways. TIDAL is available in
more than 52 countries, with a more than 42.5 million song catalog
and 140,000 high quality videos.
The innovative TIDAL platform, combined with Sprint's
award-winning reliable network and best value for unlimited data,
talk and text, will deliver a first-of-its-kind experience for
music fans.
"Jay saw not only a business need, but a cultural one, and put
his heart and grit into building TIDAL into a world-class music
streaming platform that is unrivaled in quality and content," said
Claure. "The passion and dedication that these artist-owners bring
to fans will enable Sprint to offer new and existing customers
access to exclusive content and entertainment experiences in a way
no other service can."
More news on exclusive offers and upcoming promotions from
Sprint and TIDAL will be unveiled soon.
Sprint's dedication to its customers and to artists is at the
heart of the partnership. Part of that effort will include the
establishment of a dedicated marketing fund specifically for
artists. The fund will allow artists the flexibility to create and
share their work with and for their fans.
The Sprint-TIDAL partnership comes on the heels of TIDAL's
recent announcement revealing the availability of "Master" quality
recordings. A wide variety of content from labels and artists,
including Warner Music Group's world-renowned music catalogue, is
now available in Master audio across all of TIDAL's available
markets worldwide.
About TIDAL
TIDAL is a global, experiential,
entertainment platform built for fans, directly from artists around
the world. TIDAL members enjoy exclusively curated content that
directly connect artists with their fans in multiple ways. The
service offers high-fidelity, CD sound quality music, high
resolution video, an opportunity to discover new artists via TIDAL
Rising and unique experiences via TIDAL X. TIDAL is available in
more than 52 countries, with more than a 42.5 million song catalog
and 140,000 high quality videos. For more information, please visit
www.tidal.com.
Follow TIDAL at http://facebook.com/tidal,
http://twitter.com/tidalhifi and https://instagram.com/tidal/
About Sprint
Sprint (NYSE: S) is a communications
services company that creates more and better ways to connect its
customers to the things they care about most. Sprint served 60.2
million connections as of September 30,
2016, and is widely recognized for developing, engineering
and deploying innovative technologies, including the first wireless
4G service from a national carrier in the
United States; leading no-contract brands including Virgin
Mobile USA, Boost Mobile, and
Assurance Wireless; instant national and international push-to-talk
capabilities; and a global Tier 1 Internet backbone. Sprint has
been named to the Dow Jones Sustainability Index (DJSI)
North America for the past five
years. You can learn more and visit Sprint at www.sprint.com or
www.facebook.com/sprint and www.twitter.com/sprint.
Cautionary Note Regarding Forward-Looking Statements
This news release includes "forward-looking statements" within
the meaning of the securities laws. The statements in this news
release regarding Sprint Corporation's current expectations and
beliefs as well as other statements about the partnership with
TIDAL that are not historical facts are forward-looking statements,
which include statements about future subscriber growth and the
marketing fund. Forward-looking statements are estimates and
projections reflecting management's judgment based on currently
available information and involve a number of risks and
uncertainties that could cause actual results to differ materially
from those suggested by the forward-looking statements. All
information set forth in this release is as of January 17, 2017. Sprint Corporation does not
intend, and undertakes no duty, to update this information to
reflect future events or circumstances. Information about certain
potential factors that could affect our business and financial
results and cause actual results to differ materially from those
expressed or implied in any forward-looking statements are included
from time to time in our filings with the Securities and Exchange
Commission, including Part 1, Item 1A "Risk Factors" in our Annual
Report on Form 10-K for the year ended March
31, 2016.
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SOURCE TIDAL; Sprint