P&G Brands will Provide Free Makeovers,
Hairstyles and Fresh shaves and styles to Top Draft Prospects and
their Families before they hear Their Names Called at the 2015 NFL
Draft
As the future stars of the National Football League and their
families arrive in Chicago to prepare for one of the biggest
accomplishments in sports – hearing their name called by
Commissioner Roger Goodell on Draft night – Gillette®, Old
Spice® and Pantene® are teaming up for the first-time
ever to provide beauty and grooming services to more than 28
prospects and the family members that have supported them
throughout this incredible journey.
The Gillette Lounge and Pantene Salon will serve NFL prospects
and their families on Wednesday, April 29, and Thursday, April 30.
Together, they will receive makeovers, hairstyles and clean shaves
so they look their best for the biggest moment of their lives. NFL
prospects including Landon Collins (defensive back,
University of Alabama), DeVante Parker (wide receiver,
University of Louisville), Danny Shelton (defensive tackle,
University of Washington) and Trae Waynes (cornerback,
Michigan State University) are amongst the players planning to
spend quality time at the Spa with their family members including
the moms, dads, brothers, sisters, and grandparents that play such
an important role in their young lives. Projected Top Ten selection
Landon Collins is looking forward to treating the most important
person in his life to a day of pampering.
“My mother has been there for me every step of the way,
sacrificing so much as I was growing up, even relocating the whole
family in advance of Hurricane Katrina 10 years ago,” said Collins.
“Being able to bring her to the Pantene Salon to enjoy pre-draft
pampering is just one small way I can say ‘thank you’ for all she’s
done for me. I couldn’t imagine having anyone else by my side
during this very special time.”
While at the Gillette Lounge and Pantene Salon, the draftees and
their families will be treated to an array of complimentary
services and treatments to get ready for the NFL Draft from some of
the top stylists in the Chicago area including Ishmael Coye, owner
of Hyde Park Salon, and make-up artist Candace Corey.
“For an NFL prospect, his family has been his biggest
cheerleader - from the first time he put on the pads, through his
college career, and now as he prepares for the NFL Draft. Our
brands such as Gillette and Pantene are also known for being there
during everyone’s journey through life and its big moments such as
this,” said Janet Fletcher, Director, Sports Marketing, P&G.
“We’re excited to support these players and the family members
during such a pivotal moment in their lives by providing a place to
relax and prepare to join the NFL family.”
Gillette Lounge
The Gillette Lounge will help top NFL prospects and their family
members relax as they enjoy the world’s best shaving technology
with Gillette’s Fusion ProGlide with FlexBall Technology and the
new 2-in-1 Shave Gel Plus Skincare leaving their skin soft and
smooth and ready for the big night!
Old Spice Styling Den and “Smellcome to the NFL” Kits
Old Spice, the “Greatest Smell in the NFL,” lives up to its
purpose of helping guys navigate the seas of manhood by equipping
future NFL stars with the scent and confidence necessary heading
into Draft. Old Spice barbers will provide prospects with final
grooming touch-ups and hair styling from Old Spice Hair, a full
range of shampoos, conditioners and stylers, as well as the new
nature-inspired Fresher Collection scent line-up, that allows guys
to smell as fresh and masculine as the great outdoors.
Additionally, Old Spice will gift newly-minted rookies with Old
Spice “Smellcome to the NFL” Kits, helping them maintain that
“Draft Day” freshness well into the season with Old Spice Hair Care
and Styling Products and the Fresher Collection.
Pantene Salon
What goes hand-in-hand with a fresh look? A new do of course!
While visiting the Pantene Salon, the ladies will be treated to a
Strong Style featuring the Pantene Pro-V line of products. The
Pantene Salon will have all the ladies covered so they can look
gorgeous for Draft night.
“We are excited to have our partner P&G activating around
one of our key pillar events, the NFL Draft,” said Renie Anderson,
SVP Sponsorship and Partnership Management, NFL. “So many of our
players and their families use these products in their everyday
lives, this is a unique way to introduce the next generation of
players to one of our top corporate partners in a meaningful and
engaging way.”
About Gillette
For over 110 years, Gillette has delivered precision technology
and unrivaled product performance – improving the lives of over 800
million men around the world. From shaving and body grooming, to
skin care and sweat protection, Gillette offers a wide variety of
products including razors, shave prep (gels, foams and creams),
skin care, after shaves, antiperspirants, deodorants and body wash.
For more information and the latest news on Gillette, visit
http://www.gillette.com/. To see our full selection of products,
visit http://www.gillette.com/en/us/shop-now.aspx.
About Old Spice
Procter & Gamble’s Old Spice is the quintessential men’s
grooming brand. With 75 years as an American icon, Old Spice is the
authority on the male grooming experience and has leveraged this
heritage to become the No.1 selling anti-perspirant/deodorant stick
and body wash brand with guys of all ages. Old Spice brings
authenticity, performance and confidence to male grooming and
offers a wide product portfolio for today’s man, including
anti-perspirants, deodorants, bar soap, body washes, body sprays,
after shaves and colognes.
More on Old Spice can be found at OldSpice.com and on Twitter
(@OldSpice), Facebook (Facebook.com/OldSpice), YouTube
(YouTube.com/OldSpice), Instagram (oldspice) and Tumblr
(oldspice).
About Pantene
The Pantene® Pro-V line includes 21 collections that help
provide all women with healthy, beautiful hair. The current
Pantene® Pro-V offerings include: Expert Collection Advanced+
Keratin Repair, Expert Collection AgeDefy, Anti-Breakage, Aqua
Light, Beautiful Lengths, Classic Care, Color Preserve, Curly Hair
Series, Daily Moisture Renewal, Everlasting Ends, Expressions, Heat
Shield, Ice Shine, Nature Fusion, Repair & Protect, Smooth,
Stylers, Volume, Truly Natural, Truly Relaxed, and Ultimate 10.
Pantene Pro-V technologies advance with the help of the Pantene
Hair Research Institute (PHRI). The Institute, established in 2012,
is the modern incarnation of Pantene’s commitment to partnering
with leading hair health experts by joining 12 leading independent
hair scientists with 7 senior P&G scientists to further what is
possible in healthy hair care.
Pantene products are available nationwide at drug stores, food
stores and mass merchandisers. Pricing is at the sole discretion of
the retailer. Suggested retail prices for products range from $3.99
to $18.99 each.
About Procter &
Gamble
P&G serves nearly five billion people around the world
with its brands. The Company has one of the strongest portfolios of
trusted, quality, leadership brands, including Always®, Ambi Pur®,
Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®,
Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®,
Pampers®, Pantene®, SK-II®, Tide®, Vicks®, Wella® and
Whisper®. The P&G community includes operations in
approximately 70 countries worldwide. Please
visit http://www.pg.com for the latest news and in-depth
information about P&G and its brands.
P&GSarah Pasquinucci, APR+1-513-983-2324 /
+1-513-497-2148pasquinucci.sm@pg.comorTaylorRobyn Fink,
+1-212-714-5740 / +1-954-592-6776rfink@taylorstrategy.com
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