Mastercard Cardholders Support Stand Up To Cancer by Raising $4 Million during Annual Dine Out Campaign
August 18 2016 - 12:25PM
Business Wire
Seventh consecutive year of collaboration
brings total funds raised to over $35MM to fight cancer in the
U.S.
This summer, Mastercard cardholders came together for a great
cause showing once again that the time you spend dining with family
and friends is truly priceless.
For the seventh consecutive year, Mastercard collaborated with
Stand Up To Cancer® and invited cardholders to give back through
the simple act of dining out and share their #Reasons2StandUp.
During the campaign period this summer, Mastercard made a donation
to SU2C every time cardholders spent $10 or more for a qualifying
meal using their Mastercard card.
Today, Mastercard announced that thanks to its cardholders, it
reached its goal, this year, of raising $4 million for Stand
Up To Cancer (SU2C) through its annual Dine Out campaign. To date,
these annual campaigns, have raised more than $35MM towards cancer
research in both the U.S. and Canada.
“The movement that Stand Up To Cancer has created is something
we at MasterCard are honored to help advance,” says Raja
Rajamannar, chief marketing and communications officer, Mastercard.
“A special thank you to our cardholders, issuing banks and
restaurant partners, and of course our friends at Stand Up To
Cancer, who have all proven the profound impact of bringing people
together to support a Priceless Cause.”
This summer, Mastercard cardholders also had the chance to have
one-of-a-kind dining experiences through the Priceless® Table
program, which delights consumers with upscale culinary experiences
in the most unexpected venues in the cities they love. 100% of the
ticket sales from select Priceless Tables were donated to Stand Up
To Cancer to help support translational cancer research.
“We are tremendously grateful to Mastercard for its long-term
collaboration and incredible commitment towards the fight against
cancer,” said Stand Up To Cancer Co-Founder Rusty Robertson. “This
campaign with Mastercard has brought millions of people together to
unite against one cause and has shown that by harnessing the power
of bringing people together, we are well equipped to fund
accelerated, innovative cancer research.”
Mastercard will make an on-field presentation to SU2C
representing the donation during the 2016 World Series this fall.
For more information, visit www.priceless.com/standup.
About Mastercard
Mastercard (NYSE: MA), www.mastercard.com, is a technology
company in the global payments industry. We operate the world’s
fastest payments processing network, connecting consumers,
financial institutions, merchants, governments and businesses in
more than 210 countries and territories. Mastercard products and
solutions make everyday commerce activities – such as shopping,
traveling, running a business and managing finances – easier, more
secure and more efficient for everyone. Follow us on Twitter
@MastercardNews, join the discussion on the Beyond the Transaction
Blog and subscribe for the latest news on the Engagement
Bureau.
About the Stand Up To Cancer Initiative
Stand Up To Cancer (SU2C) raises funds to accelerate the pace of
research to get new therapies to patients quickly and save lives
now. SU2C, a program of the Entertainment Industry Foundation
(EIF), a 501(c)(3) charitable organization, was established in the
United States in 2008 by film and media leaders who utilize the
industry’s resources to engage the public in supporting a new,
collaborative model of cancer research, and to increase awareness
about cancer prevention as well as progress being made in the fight
against the disease. As SU2C’s scientific partner, the American
Association for Cancer Research (AACR) and a Scientific Advisory
Committee led by Nobel Laureate Phillip A. Sharp, PhD, conduct
rigorous, competitive review processes to identify the best
research proposals to recommend for funding, oversee grants
administration, and provide expert review of research progress.
For more information about Stand Up To Cancer,
visit: www.standup2cancer.org.
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Mastercard CommunicationsSarah Ely,
914-249-6714sarah.ely@mastercard.com
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