21 Day Cross-Country Expedition Marks First
Mobile Brand Publishing Initiative in 40-Foot Motorhome
Coca-Cola Journey – The Coca-Cola Company’s global dynamic
digital magazine – is sending two millennials on a cross-country
exploration of America called JourneyxJourney. The new brand
publishing initiative aims to discover and capture content about
how the 130 year-old Company and its brands are deeply linked to
local communities across America and to the cultural fabric of the
United States. Content will be published for audiences in real-time
across the Company’s Instagram, Snapchat, Facebook and Twitter
social channels.
The road-trip begins in Atlanta, hometown of The Coca-Cola
Company, and continues for 21 days, visiting sites ranging from
national parks and historic landmarks to restaurants and ballparks,
across the United States, ending in Los Angeles. The
JourneyxJourney storytellers will connect and co-create content for
millennials, exploring the passions ingrained in the Company’s DNA
– such as innovation, food, sports, music and culture.
“Through Coca-Cola Journey, we’ve been able to identify and
share stories about the incredible people and communities who have
shaped our Company’s and brands’ place in American history,” said
Doug Busk, Group Director, Social & Digital Communications, The
Coca-Cola Company. “This road trip is an opportunity to bring the
platform to these communities live, revisiting some of our favorite
stories and creating new content in real-time, allowing us to
engage Journey’s readers across multiple platforms in an entirely
new way.”
JourneyxJourney marks the first trip in the Coca-Cola Journey
“Mobile Brand Publishing Unit,” which is equipped with production
gear, cameras, filming drones and editing equipment. The two
JourneyxJourney storytellers will be driving alongside the “Mobile
Brand Publishing Unit” in a 2017 Ford Escape, courtesy of Ford.
The new Ford Escape features SYNC3 with Apple CarPlay and
Android Auto technology. The Escape also features EcoBoost engines
and available driver-assist technologies that enhance safety and
convenience including Auto Start-Stop that shuts off the engine
during common stops, so the vehicle burns no gas, emits zero
tailpipe emissions and restarts automatically, when the driver
releases the brake pedal.
Two Millennial Storytellers
Emily Bucherati, digital communications specialist, and
Meagan Priselac, digital and social media content
specialist, are the duo from the Coca-Cola Journey team hitting the
road on JourneyxJourney.
Bucherati grew up in the Atlanta area. After studying Art,
English, and Technology at Furman University, she spent four years
working abroad in Okinawa, Japan, followed by another year of
global travel before landing back in America. Joining the Coca-Cola
Journey team gave her the opportunity to merge her passions in
storytelling, visual and digital communications and international
outreach.
Priselac was born and raised in South Carolina and now calls
Atlanta home. Growing up, Priselac knew she wanted to be a
storyteller, making her first documentary at age eight. She
followed her passion in college, graduating from The University of
Georgia with a degree in Digital & Broadcast Journalism. As a
member of the Coca-Cola Journey team, Priselac continues to pursue
her storytelling dream.
Route Destinations
JourneyxJourney stops include:
- Atlanta, GA (9.13)
- Birmingham, AL (9.14)
- Cartersville, GA (9.15)
- Chattanooga, TN (9.16)
- Nashville, TN (9.17)
- Terre Haute, IN (9.18)
- Chicago, IL (9.19)
- Truesdale, MO (9.22)
- Springfield/Lebanon, MO (9.23)
- Dallas, TX (9.24)
- Norman, OK (9.26)
- Moore, OK (9.26)
- Wichita, KS (9.27)
- Lafayette and Denver, CO (9.28)
- Colorado Springs, CO (9.30)
- Santa Fe, NM (10.2)
- Albuquerque, NM (10.3)
- Flagstaff, AZ (10.4)
- Williams, AZ (10.4)
- Barstow, CA (10.5)
- Los Angeles, CA (10.5)
JourneyxJourney stories will be published on Coca-Cola Journey
at www.coca-colacompany.com/journeyxjourney and on Journey’s social
media channels. Fans can follow and participate through the
Company’s Instagram, Snapchat, Facebook and Twitter channels via
#JourneyxJourney.
Launched in late 2012, Coca-Cola Journey is the primary channel
of communication for The Coca-Cola Company. It features the human
stories bubbling beneath the surface of the Company’s business,
brands and people. Since its inception, Coca-Cola Journey has
evolved into a global platform with more than 20 international
editions.
About
The Coca-Cola Company
The Coca-Cola Company (NYSE:KO) is the world's largest
beverage company, refreshing consumers with more than 500 sparkling
and still brands and more than 3,800 beverage choices. Led by
Coca-Cola, one of the world's most valuable and recognizable
brands, our company’s portfolio features 20 billion-dollar brands,
18 of which are available in reduced-, low- or no-calorie options.
Our billion-dollar brands include Diet Coke®, Coca-Cola Zero™,
Fanta®, Sprite®, Dasani®, vitaminwater®, Powerade®, Minute Maid®,
Simply®, Del Valle®, Georgia® and Gold Peak®. Through the world's
largest beverage distribution system, we are the No. 1 provider of
both sparkling and still beverages. More than 1.9 billion servings
of our beverages are enjoyed by consumers in more than 200
countries each day. With an enduring commitment to building
sustainable communities, our company is focused on initiatives that
reduce our environmental footprint, create a safe, inclusive work
environment for our associates, and enhance the economic
development of the communities where we operate. Together with our
bottling partners, we rank among the world's top 10 private
employers with more than 700,000 system associates. For more
information, visit Coca-Cola Journey at
www.coca-colacompany.com, follow us on Twitter at
twitter.com/CocaColaCo, visit our
blog, Coca-Cola Unbottled, at www.coca-colablog.com or
find us on LinkedIn
at www.linkedin.com/company/the-coca-cola-company.
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version on businesswire.com: http://www.businesswire.com/news/home/20160913005914/en/
The Coca-Cola CompanyAbby Peck, +01
404-676-2312apeck@coca-cola.com
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