Boorito is Back at Chipotle (Who Needs Candy?)
October 10 2016 - 9:00AM
Business Wire
Customers in costume score $3 burritos and help raise $1 million
to support a better food future
Chipotle Mexican Grill (NYSE: CMG) announced today the
return of its annual Halloween celebration, Boorito on Monday,
October 31st from 3 p.m. to closing at all Chipotle locations.
Customers dressed in costume will score $3 burritos, bowls, salads
or tacos. If you needed just a little nudge to dress up for
Halloween, this should do it. Boorito fans can go all-out with
complex costumes that took weeks to make or simply show up in an
over-sized t-shirt carrying a couple of frozen waffles (stranger
things have happened).
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Go to any Chipotle in costume from 3 p.m.
to close on Halloween and get a burrito, bowl, salad, or order of
tacos for only $3. Proceeds will help raised $1 million for the
Chipotle Cultivate Foundation. (Photo: Business Wire)
“Boorito is a tradition that we started in 2000, to simply give
a treat to our customers while celebrating Halloween. It’s gotten
to the point that for our long-term customers, we don’t even need
to mention Boorito anymore, as they’re coming in anyway knowing
they’re going to have a great time enjoying the food they love, all
while supporting a good cause.” said Mark Crumpacker, chief
creative and development officer at Chipotle.
What started as just a fun way to celebrate Halloween has turned
into a very effective fundraiser. Over the last four years, through
Boorito Chipotle customers have helped raise $4 million for the
Chipotle Cultivate Foundation simply by coming in dressed in
costume. Proceeds from this year’s event, up to $1 million, will
benefit the foundation established in 2011 to allow Chipotle to
extend its commitment to creating a more sustainable food
future.
This is one event that really does put the “fun” in “fundraiser”
— where Chipotle customers can have good fun and good food, for a
good cause. For more information about this year’s Boorito
celebration, and the Chipotle Cultivate Foundation, please visit
www.chipotle.com/boorito.
ABOUT CHIPOTLE
Steve Ells, founder, chairman and co-CEO, started Chipotle with
the idea that food served fast did not have to be a typical fast
food experience. Today, Chipotle continues to offer a focused menu
of burritos, tacos, burrito bowls (a burrito without the tortilla)
and salads made from fresh, high-quality raw ingredients, prepared
using classic cooking methods and served in a distinctive
atmosphere. Through our vision of Food With Integrity, Chipotle is
seeking better food from using ingredients that are not only fresh,
but that — where possible — are sustainably grown and raised
responsibly, with respect for the animals, the land and the farmers
who produce the food. In order to achieve this vision, we focus on
building a special people culture that is centered on creating
teams of top performers empowered to achieve high standards. This
people culture not only leads to a better dining experience for our
customers, it also allows us to develop future leaders from within.
Chipotle opened with a single restaurant in 1993 and operates more
than 2,000 restaurants, including 20 Chipotle restaurants outside
the U.S. and 15 ShopHouse Southeast Asian Kitchen restaurants, and
is an investor in an entity that owns and operates three Pizzeria
Locale restaurants. For more information, visit Chipotle.com.
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ChipotleChris Arnold,
303-222-5912carnold@chipotle.com
Chipotle Mexican Grill (NYSE:CMG)
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