Burger King to Start Selling Hot Dogs
February 10 2016 - 12:40PM
Dow Jones News
Burger King plans to start selling hot dogs, making its biggest
menu change in decades as the unit of Restaurant Brands
International Inc. seeks to extend recent sales gains.
The planned launch of Burger King wieners on Feb. 23 comes as
some rival restaurant chains are emphasizing healthier fare, driven
by so-called fast-casual chains like Chipotle Mexican Grill Inc.
that tout fresh ingredients. Burger King by contrast says it is
returning to its roots as a traditional fast-food outlet, after
trying to offer salads and other healthier fare in the past with
little success.
"In a moment when a lot of brands in quick service are trying to
become more fast-casual, we're taking an opposite view," said Alex
Macedo, president of Burger King North America.
Write to Julie Jargon at julie.jargon@wsj.com
(END) Dow Jones Newswires
February 10, 2016 12:25 ET (17:25 GMT)
Copyright (c) 2016 Dow Jones & Company, Inc.
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