SAN FRANCISCO and ARMONK, N.Y., Oct. 29,
2014 /PRNewswire/ -- Twitter and IBM (NYSE: IBM) today
announced a landmark partnership that will help transform how
businesses and institutions understand their customers, markets and
trends – and inform every business decision. The alliance brings
together Twitter data that distinctively represents the public
pulse of the planet with IBM's industry-leading cloud-based
analytics, customer engagement platforms, and consulting
services.
The collaboration will focus on three areas:
Integration of Twitter data with IBM analytics services on
the cloud: IBM plans to offer Twitter data as part of select
cloud-based services, including IBM Watson Analytics, a new
cognitive service in the palm of your hand that brings intuitive
visualization and predictive capabilities to business users; and a
cloud-based data refinery service that enables application
developers to embed data services in applications. Entrepreneurs
and software developers will also be able to integrate Twitter data
into new cloud services they are building with IBM's Watson
Developer Cloud or IBM Bluemix platform-as-a-service.
New data-intensive capabilities for the enterprise: IBM
and Twitter will deliver a set of enterprise applications to help
improve business decisions across industries and professions. The
first joint solution will integrate Twitter data with IBM
ExperienceOne customer engagement solutions, allowing sales,
marketing, and customer service professionals to map sentiment and
behavior to better engage and support their customers.
Specialized enterprise consulting: IBM Global Business
Services professionals will have access to Twitter data to enrich
consulting services for clients across business. Additionally, IBM
and Twitter will collaborate to develop unique solutions for
specific industries such as banking, consumer products, retail, and
travel and transportation. The partnership will draw upon the
skills of tens of thousands of IBM Global Business Services
consultants and application professionals including consultants
from the industry's only integrated Strategy and Analytics
practice, and IBM Interactive Experience, the world's largest
digital agency.
"Twitter provides a powerful new lens through which to look at
the world – as both a platform for hundreds of millions of
consumers and business professionals, and as a synthesizer of
trends," said Ginni Rometty, IBM
Chairman, President and CEO. "This partnership, drawing on IBM's
leading cloud-based analytics platform, will help clients enrich
business decisions with an entirely new class of data. This is the
latest example of how IBM is reimagining work."
"When it comes to enterprise transformation, IBM is an
undisputed global leader in enabling companies to take advantage of
emerging technologies and platforms," said Dick Costolo, Twitter CEO. "This important
partnership with IBM will change the way business decisions are
made – from identifying emerging market opportunities to better
engaging clients, partners and employees."
With the development of new solutions to improve business
decisions across industries and professions, IBM and Twitter will
be able to enrich existing enterprise data streams to improve
business decisions. For example, the integration of social data
with enterprise data can help accelerate product development by
predicting long-term trends or drive real-time demand forecasting
based on real-time situations like weather patterns.
"IBM brings a unique combination of cloud-based analytics
solutions and a global services team that can help companies
utilize this truly unique data," said Chris
Moody, Vice President of Twitter Data Strategy. "Companies
have had successes with Twitter data – from manufacturers more
effectively managing inventory to consumer electronic companies
doing rapid product development. This partnership with IBM will
allow faster innovation across a broader range of use cases at
scale."
IBM has established the world's deepest portfolio in big data
and analytics consulting and technology expertise based on
experiences drawn from more than 40,000 data and analytics client
engagements. This analytics portfolio spans research and
development, solutions, software and hardware, and includes more
than 15,000 analytics consultants, 4,000 analytics patents, 6,000
industry solution business partners, and 400 IBM mathematicians who
are helping clients use big data to transform their
organizations.
For more information regarding the new Twitter and IBM
collaboration, please visit www.ibm.com/IBMandTwitter or
https://blog.twitter.com/ibm, and follow the conversation at
#IBMandTwitter.
Media Contacts:
Vineeta
Durani
IBM
917-855-2680
vineeta.durani@us.ibm.com
Elaine Ellis
Twitter
720-252-8105
ereddy@twitter.com
Logo - http://photos.prnewswire.com/prnh/20141029/155233LOGO
SOURCE IBM