FORM 4
[ ] Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).         
UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP OF SECURITIES
                                                                                  
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Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934 or Section 30(h) of the Investment Company Act of 1940
                      

1. Name and Address of Reporting Person *

WINTERHALTER GARY
2. Issuer Name and Ticker or Trading Symbol

Sally Beauty Holdings, Inc. [ SBH ]
5. Relationship of Reporting Person(s) to Issuer (Check all applicable)

__ X __ Director                      _____ 10% Owner
__ X __ Officer (give title below)      _____ Other (specify below)
Chairman & CEO
(Last)          (First)          (Middle)

C/O SALLY BEAUTY HOLDINGS, INC., 3001 COLORADO BLVD
3. Date of Earliest Transaction (MM/DD/YYYY)

11/17/2014
(Street)

DENTON, TX 76210
(City)        (State)        (Zip)
4. If Amendment, Date Original Filed (MM/DD/YYYY)

 
6. Individual or Joint/Group Filing (Check Applicable Line)

_ X _ Form filed by One Reporting Person
___ Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1.Title of Security
(Instr. 3)
2. Trans. Date 2A. Deemed Execution Date, if any 3. Trans. Code
(Instr. 8)
4. Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4 and 5)
5. Amount of Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 3 and 4)
6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Common Stock   11/17/2014     M    459037.0000   A $9.5700   698678.0000   D    
Common Stock   11/17/2014     S    459037.0000   D $29.8331   (1) 239641.0000   D    
Common Stock   11/18/2014     M    148131.0000   A $5.2400   387772.0000   D    
Common Stock   11/18/2014     M    139863.0000   A $9.5700   527635.0000   D    
Common Stock   11/18/2014     M    12006.0000   A $8.8000   539641.0000   D    
Common Stock   11/18/2014     S    300000.0000   D $29.8584   (2) 239641.0000   D    
Common Stock   11/19/2014     M    450000.0000   A $11.3900   689641.0000   D    
Common Stock   11/19/2014     M    450000.0000   A $7.4200   1139641.0000   D    
Common Stock   11/19/2014     M    301869.0000   A $5.2400   1441510.0000   D    
Common Stock   11/19/2014     S    301869.0000   D $30.1564   (3) 1139641.0000   D    
Common Stock   11/19/2014     S    900000.0000   D $30.1915   (4) 239641.0000   D    
Common Stock   11/17/2014     S    2668.9582   D $29.7093   0.0000   I   by 401(k) Profit Sharing  
Common Stock                  123630.0000   I   by trust A  
Common Stock                  50966.0000   I   by trust B  
Common Stock                  50965.0000   I   by trust C  

Table II - Derivative Securities Beneficially Owned ( e.g. , puts, calls, warrants, options, convertible securities)
1. Title of Derivate Security
(Instr. 3)
2. Conversion or Exercise Price of Derivative Security 3. Trans. Date 3A. Deemed Execution Date, if any 4. Trans. Code
(Instr. 8)
5. Number of Derivative Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4 and 5)
6. Date Exercisable and Expiration Date 7. Title and Amount of Securities Underlying Derivative Security
(Instr. 3 and 4)
8. Price of Derivative Security
(Instr. 5)
9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form of Derivative Security: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Employee Stock Option (Right to Buy)   $9.5700   11/17/2014     M         459037.0000    12/3/2007   (5) 12/4/2016   Common Stock   459037.0000   $9.5700   139863.0000   D    
Employee Stock Option (Right to Buy)   $5.2400   11/18/2014     M         148131.0000      (6) 10/22/2018   Common Stock   148131.0000   $5.2400   301869.0000   D    
Employee Stock Option (Right to Buy)   $8.8000   11/18/2014     M         12006.0000      (7) 10/24/2017   Common Stock   12006.0000   $8.8000   0.0000   D    
Employee Stock Option (Right to Buy)   $9.5700   11/18/2014     M         139863.0000    12/3/2007   (5) 12/4/2016   Common Stock   139863.0000   $9.5700   0.0000   D    
Employee Stock Option (Right to Buy)   $11.3900   11/19/2014     M         450000.0000      (8) 10/19/2020   Common Stock   450000.0000   $11.3900   0.0000   D    
Employee Stock Option (Right to Buy)   $7.4200   11/19/2014     M         450000.0000      (9) 10/21/2019   Common Stock   450000.0000   $7.4200   0.0000   D    
Employee Stock Option (Right to Buy)   $5.2400   11/19/2014     M         301869.0000      (6) 10/22/2018   Common Stock   301869.0000   $5.2400   0.0000   D    

Explanation of Responses:
( 1)  Reflects the weighted average sale price. The range of prices for these transactions was $29.75 to $30.26. The reporting person effected multiple same-way open market sale transactions on the same day at different prices through a trade order executed by a broker-dealer. The reporting person has reported on a single line all such transactions that occurred within a one dollar price range. The reporting person hereby undertakes to provide, upon request by the Securities and Exchange Commission staff, the issuer or a shareholder of the issuer, full information regarding the number of shares sold at each separate price.
( 2)  Reflects the weighted average sale price. The range of prices for these transactions was $29.75 to $29.99. The reporting person effected multiple same-way open market sale transactions on the same day at different prices through a trade order executed by a broker-dealer. The reporting person has reported on a single line all such transactions that occurred within a one dollar price range. The reporting person hereby undertakes to provide, upon request by the Securities and Exchange Commission staff, the issuer or a shareholder of the issuer, full information regarding the number of shares sold at each separate price.
( 3)  Reflects the weighted average sale price. The range of prices for these transactions was $30.05 to $30.28. The reporting person effected multiple same-way open market sale transactions on the same day at different prices through a trade order executed by a broker-dealer. The reporting person has reported on a single line all such transactions that occurred within a one dollar price range. The reporting person hereby undertakes to provide, upon request by the Securities and Exchange Commission staff, the issuer or a shareholder of the issuer, full information regarding the number of shares sold at each separate price.
( 4)  Reflects the weighted average sale price. The range of prices for these transactions was $30.00 to $30.50. The reporting person effected multiple same-way open market sale transactions on the same day at different prices through a trade order executed by a broker-dealer. The reporting person has reported on a single line all such transactions that occurred within a one dollar price range. The reporting person hereby undertakes to provide, upon request by the Securities and Exchange Commission staff, the issuer or a shareholder of the issuer, full information regarding the number of shares sold at each separate price.
( 5)  The options vest in four equal annual installments beginning on December 3, 2007.
( 6)  The options vest in four equal annual installments beginning on October 21, 2009.
( 7)  The options vest annually in four equal installments beginning on October 23, 2008.
( 8)  The options vest annually in four equal installments beginning on October 18, 2011.
( 9)  The options vest annually in four equal installments beginning on October 20, 2010.

Reporting Owners
Reporting Owner Name / Address
Relationships
Director 10% Owner Officer Other
WINTERHALTER GARY
C/O SALLY BEAUTY HOLDINGS, INC.
3001 COLORADO BLVD
DENTON, TX 76210
X
Chairman & CEO

Signatures
Matt Haltom, Attorney-in-fact 11/19/2014
** Signature of Reporting Person Date


Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4(b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB control number.
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