PURCHASE, N.Y., Dec. 5, 2016 /PRNewswire/ -- Leading into the
newly reimagined Dew Tour in Breckenridge, Colo., this weekend, title
sponsor Mountain Dew is thrilled to welcome professional
snowboarder Red Gerard to its team
of action sports athletes. The Colorado-based rider joins fellow Mountain Dew
snowboarder Danny Davis following a
standout performance in this year's Peace Park snowboarding film
and a successful debut at the 2015 Dew Tour slopestyle competition,
where he placed fifth.
"There is no doubt that Red is one of the best up-and-coming
snowboarders of his generation," said Ryan
Collis, Senior Director of Marketing, Mountain Dew. "Red's
drive and style perfectly aligns with Mountain Dew's efforts to
raise the bar in the world of snowboarding. We couldn't think of a
better athlete to join Danny on the mountain and are excited to
watch him compete at Dew Tour."
Gerard's unprecedented energy and fearless approach to pushing
the limits of snowboarding by landing the biggest airs and
attempting the hardest tricks has awarded him a variety of podium
placements at competitions globally. He will also be one of the
first to test out Dew Tour's newly redesigned slopestyle
competition layout this weekend, breaking out jumps and jibs for
the first time ever into two distinct courses created by Snow Park
Technologies.
"I'm excited to join the Mountain Dew snowboarding team," said
Gerard. "It's awesome that I get to be part of Dew Tour this winter
as a Mountain Dew athlete during such an exciting time when the
competition layout is being completely reimagined. I'm stoked to be
representing a brand so deeply tied into action sports and
listening to and supporting its riders to continue to drive
snowboarding creativity."
For more information about Mountain Dew and Red Gerard follow @mountaindew and @dewtour and
join the conversation at #DoTheDew and #DewTour. Be sure to check
out the competition this weekend in Breckenridge, Colo. – the event festivities
can be enjoyed in person, while the contest can also be viewed
digitally via a live webcast on DewTour.com and its mobile
application.
About Mountain Dew
Mountain Dew, a product of PepsiCo Americas Beverages, is the No. 1
flavored carbonated soft drink in the U.S. With its one-of-a-kind
citrus taste, Mountain Dew exhilarates and quenches with every sip.
In addition to original Mountain Dew® and Diet
Mountain Dew®, the permanent DEW product line includes
Mountain Dew Code Red®, Mountain Dew
LiveWire®, Mountain Dew Throwback®, Mountain
Dew® Pitch Black™ Mountain Dew
Voltage® and Mountain Dew White Out®.
For more information, check
out www.mountaindew.com, www.facebook.com/mountaindew or
follow on Twitter @mountaindew.
About PepsiCo
PepsiCo products are enjoyed by
consumers one billion times a day in more than 200 countries and
territories around the world. PepsiCo generated more than
$63 billion in net revenue in 2015,
driven by a complementary food and beverage portfolio that includes
Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's
product portfolio includes a wide range of enjoyable foods and
beverages, including 22 brands that generate more than $1 billion each in estimated annual retail
sales.
At the heart of PepsiCo is Performance with Purpose – our
fundamental belief that the success of our company is inextricably
linked to the sustainability of the world around. We believe that
continuously improving the products we sell, operating responsibly
to protect our planet and empowering people around the world is
what enables PepsiCo to run a successful global company that
creates long-term value for society and our shareholders. For more
information, visit www.pepsico.com.
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SOURCE PepsiCo