SHANGHAI, July 14, 2014 /PRNewswire-FirstCall/ -- E-House
(China) Holdings Limited
("E-House" or the "Company") (NYSE: EJ), a leading real estate
services company in China, today
announced the official launch of its online-to-offline ("O2O")
mobile community services app called "Shi
Hui."
Shi Hui, which translates to
"value," is jointly established by E-House; SINA Corporation
(NASDAQ: SINA) ("SINA"), a leading Internet media company serving
China and the global Chinese
communities; Weibo Corporation (NASDAQ: WB) ("Weibo"), a leading
social media platform for people to create, distribute and discover
Chinese-language content; Focus Media Holding Limited ("Focus
Media"), the operator of China's
largest lifestyle targeted interactive digital media network; and
Shentong Express Co., Ltd. ("Shentong Express"), a logistics
company whose network covers major cities and towns in China.
Shi Hui allows users to find and
obtain discounts and promotions from local businesses in the areas
where they work and live. Initially targeting major office
buildings and certain residential compounds in Beijing and Shanghai, the mobile app also features a
community-oriented social function. Shi Hui Version 1.0 includes
three major functional modules: Service Provider Module
allows users to search and locate nearby categorized service
providers such as restaurants, shops and lifestyle services.
Discount and Deal Module allows users to look for discounts,
promotional offers, and free trials from nearby service providers.
In addition, users can sign up for group purchase discounts.
Social Network Module allows users that are in the same
office building or residential compound to join or create interest
groups around topics such as parenting, pets, car-pooling,
exchanging of used items, etc.
Shi Hui's initial launch will
cover approximately 5,000 office buildings in Beijing and Shanghai. Planned promotional activities
include daily iPhone giveaways and free lunches in thousands of the
targeted office buildings.
Xin Zhou, E-House's co-chairman
and CEO, said, "Shi Hui will
leverage E-House's vast real estate data resources and service
experiences, SINA's media distribution strength and Weibo's social
network community accounts and mobile apps to reach and provide
value to consumers in local office buildings and communities.
Equipped with Focus Media's leading digital interactive media
networks and Shentong's logistical capabilities, Shi Hui aims to become a leading platform
enabling users within office buildings and communities to find and
connect with ultra-local service providers best suited to meet
their needs. Users can easily find classified listings, enjoy
promotions and discounts offered by nearby service providers and
socially connect with one another through Shi Hui. In the meantime, Shi Hui serves as a platform that allows
commercial service providers to effectively and accurately target
their potential customers."
About E-House
E-House (China) Holdings
Limited ("E-House") (NYSE: EJ) is China's leading real estate services company
with a nationwide network covering more than 250 cities. E-House
offers a wide range of services to the real estate industry,
including online advertising, primary sales agency, secondary
brokerage, information and consulting, offline advertising and
promotion and real estate investment management services. E-House
has received numerous awards for its innovative and high-quality
services, including "China's Best
Company" from the National Association of Real Estate Brokerage and
Appraisal Companies and "China Enterprises with the Best Potential"
from Forbes. For more information about E-House, please visit
http://www.ehousechina.com.
For investor and media inquiries please contact:
In China:
Investor Relations
E-House (China) Holdings
Limited
Phone: +86 (21) 6133-3937
E-mail: ir@ehousechina.com
Mr. Derek Mitchell
Ogilvy Financial, Beijing
Phone: +86 (10) 8520-3073
E-mail: ej@ogilvy.com
In the United States:
Mr. Justin Knapp
Ogilvy Financial, U.S.
Phone: +1 (616) 551-9714
E-mail: ej@ogilvy.com
SOURCE E-House (China) Holdings
Limited