ADDING MULTIMEDIA The World of Coca-Cola Celebrates 25 Years of Sharing Happiness
May 22 2015 - 12:07PM
Business Wire
The Attraction Marks its Anniversary with
New Exhibits, a Special Ticket Offer and More
The World of Coca-Cola turns 25 this year, but the Home of
Happiness has already received its gift: being able to share
happiness with more than 23 million guests who have walked through
its doors. The attraction is celebrating this milestone and its
role in downtown Atlanta’s revitalization by:
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- Offering a special anniversary
promotion
- Opening a new exhibit in the Pop
Culture gallery, Kiss the Past Hello
- Honoring the Coca-Cola bottle that
started it all with a special exhibit, ticket offer and more
- Inviting guests to “Share a Coke” in
Pemberton Place
A Special Offer for a Special Milestone
The Home of Happiness is inviting everyone to enjoy a special
anniversary offer this Memorial Day weekend. All day Sunday, May
24, guests can enjoy two general admission tickets for $25, a
savings of 20 percent. These specially priced tickets can be
purchased at walk-up ticket windows beginning at 9 a.m. on May 24.
The tickets will not be available online, and will only be valid
for admission Sunday.
Kiss the Past Hello: Celebrating 100 Years of an
American Icon
The World of Coca-Cola isn’t the only one celebrating a
milestone. This year also marks the 100th anniversary of the iconic
Coca-Cola contour bottle. In recognition of this milestone,
Coca-Cola Design invited creative minds from around the world to
recreate iconic Coca-Cola artwork from the last 100 years. Now the
attraction is sharing the anniversary love and featuring artwork
chosen from those submissions in a new exhibit in the Pop Culture
gallery, Kiss the Past Hello. This special exhibit will be open
through May 2016.
“The World of Coca-Cola celebrates Coca-Cola year-round, so it’s
special that we get to share a milestone along with the iconic
bottle that started it all,” said Russell Jacobs, General Manager
of Retail and Attractions for The Coca-Cola Company.
More on the Bottle That Started It All
Kiss the Past Hello isn’t just a new exhibit at the World of
Coca-Cola. It is also the title of a new collectible coffee table
book from Assouline Publishing. The book commemorates 100 years of
the Coca-Cola bottle’s influence on art and popular culture and is
available in The Coca-Cola Store at the attraction.
World of Coca-Cola guests can learn even more about the iconic
contour bottle in 100 Years of the Coca-Cola Bottle – A Global
Celebration, a special exhibit that recently opened in the
attraction’s central atrium. The exhibit features more than 50
Coca-Cola art bottles from around the world, each one capturing a
distinctive aspect of its home country’s culture and
traditions.
Those interested in learning more about the contour bottle can
also take advantage of a special offer to visit the High Museum’s
exhibit The Coca-Cola Bottle: An American Icon at 100. Both
attractions are offering a bounce-back promotion, so anyone with a
ticket to the World of Coca-Cola or High Museum can receive $3 off
general admission to the other attraction. The offer is available
May 24 through June 19 at walk-up ticket windows only.
Share a Coke and Cheers to 25
The celebration doesn’t end the weekend of the attraction’s
anniversary. World of Coca-Cola guests also can plan to celebrate
the anniversary with the Share a Coke program. Back by popular
demand, Coca-Cola is swapping out its iconic logo on Coca-Cola®,
Diet Coke® and Coke Zero™ packaging for 1,000 of the most popular
names in the country. In honor of the attraction’s anniversary,
those who want to personalize their own mini-cans and enjoy music,
entertainment and a selfie photo station may visit the Share a Coke
experiential tour at Pemberton Place Friday, May 29 through Sunday,
May 31. The full Share a Coke schedule can be found at
www.shareacoke.com.
25 Years of Calling Atlanta Home
The World of Coca-Cola was established in 1990 at Underground
Atlanta and moved to Pemberton Place in 2007. Guests come from more
than 75 countries, all U.S. states and the District of Columbia
each month.
“We are so proud to call Atlanta home for 25 years, create
moments of happiness for millions of guests and bolster tourism in
Atlanta,” said Jacobs. The attraction has positively impacted the
tourism industry in its hometown city and state, with a $28.9
million total annual impact on Atlanta’s economy and an annual
impact on Georgia’s economy of $35.8 million.
“The World of Coca-Cola is a true Atlanta icon, drawing visitors
from all over the globe,” said William Pate, President and CEO of
the Atlanta Convention and Visitors Bureau. “We congratulate the
World of Coca-Cola on its 25th anniversary and look forward to
celebrating many more.”
For additional information about the World of Coca-Cola’s
anniversary, including the special offer, please visit
www.WorldofCoca-Cola.com and follow #WorldofCocaCola25 on social
media. For a timeline of the attraction’s 25-year history, visit
http://CokeURL.com/25Years.
About the World of Coca-Cola
The World of Coca-Cola celebrates its 25th anniversary in 2015.
During that time, the Atlanta attraction has welcomed guests from
six continents, more than 80 countries, all 50 U.S. states and the
District of Columbia. Join 23 million people who have visited the
Atlanta attraction and experience the history of the world's most
famous beverage brand at the dynamic, multimedia home of the
129-year-old secret formula for Coca-Cola. Get closer than ever
before to the vault containing the secret recipe, view more than
1,200 never-before-displayed artifacts and get a behind-the-scenes
look at the bottling process. Take a trip around the world in a
thrilling 4-D movie experience and tempt your taste buds with more
than 100 beverages from around the world before taking home a
complimentary commemorative glass bottle of Coca-Cola.
The World of Coca-Cola is located in Pemberton Place, adjacent
to the Georgia Aquarium in downtown Atlanta, and is accessible via
the Peachtree Center or CNN/World Congress Center MARTA stations.
Consumers with questions may call 1-800-676-COKE or visit our
website at www.WorldofCoca-Cola.com to purchase tickets. Follow us
on Twitter at twitter.com/WorldofCocaCola or find us on Facebook at
facebook.com/WorldofCocaCola.
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version on businesswire.com: http://www.businesswire.com/news/home/20150520006175/en/
World of Coca-ColaJacquie Wansley,
404-676-3886jwansley@Coca-Cola.com
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