NEW YORK, Aug. 5, 2016 /PRNewswire/ -- The S&H Group,
one of the leading global healthcare communication networks, was
honored at this year's Cannes Lions Health Festival for
achievements that provide patients with unique and creative
approaches to health and wellness management.
Short-listed in the Communications to Non-Healthcare
Professionals, Health & Wellness category, was the BeLive
wearable app campaign, which is being piloted for Pfizer's Lyrica
patients in Brazil and Mexico.
Developed for improved self-management of pain, BeLive is the first
wearable and app to track, in real time, pain intensity, anxiety,
and sleep for patients with nerve pain, while tracking every step
they take. Although pain is considered the fifth vital sign, no
measurement existed to capture how patients actually feel.
And that's what BeLive is: creativity and functionality working
together with patients with chronic neuropathic pain, which is a
challenging target, as treatment and follow-up depend on many
subjective factors that are difficult to measure. BeLive produces a
daily visual record of statistics and of the records accumulated
over several days. This is an innovation that will help doctors and
patients to better know the dynamics of pain, facilitating their
understanding so that the quality of life of the patient can
improve.
Janaina Rosas, Executive Director
of Triunfo Sudler Brazil stated,
"This recognition demonstrates not only the quality of the work
done by Sudler in partnership with Pfizer, but also the real
possibility of positively affecting and improving the lives of
every patient who participates in the BeLive program."
"Being shortlisted represents the recognition of how new ways of
interaction with our audiences, through the use of technology,
effectively transform the involvement with and understanding of the
patient's disease and treatment," said Luigi Cardone, Managing Director, Sudler Mexico.
For the second year in a row, Sudler was recognized in the Young
Lions Health competition. Selected as two of only 10 finalists
from hundreds of entries around the world, "Rock the Sock
and Love Doll," represented
integrated marketing campaigns aimed at encouraging parents and
caretakers to recognize the importance of engagement and
interaction in early childhood development. Developed in
association with UNICEF and Unilever, the Young Lions Health Award
competition discovers the next generation of young talent in
creative communications, through a competition, for those 28 years
old and under.
"Clearly, Sudler's talent impressed the judges not only with
creative abilities, but also with their inspirational and
motivational drive to participate in the ever-growing need to
manage our health and wellness by combining creativity with
technology. Fulfilling needs in unique ways is what we continue to
strive for. Our cross-platform thinking, combined with unique staff
talents, continues the momentum to power ideas that make a
difference in people's lives," said Rob
Rogers, Chief Creative Officer and Co-CEO the Americas.
About S&H Group
The S&H Group is a global
healthcare marketing and communications organization with divisions
in medical education, promotion, sales training, KOL engagement,
digital solutions, and patient and consumer education. Please visit
www.sudler.com.
S&H is part of Y&R Group, and part of WPP
(NASDAQ: WPPGY; www.wpp.com)
For more information, contact:
cathy.robins@sudler.com (212-614-3818)
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SOURCE S&H Group