Traditional Medicinals Earns Title of Canada’s Number One Organic Tea Brand with a Nationwide Growth Surge
May 14 2024 - 12:10PM
Traditional Medicinals, a leading botanical wellness company
renowned for its herbal teas, including the popular Organic Throat
Coat®, Organic Mother’s Milk®, and Organic Smooth Move®, is proud
to announce a significant milestone: becoming Canada’s top organic
tea brand. Despite increased competition in the bagged tea market,
Traditional Medicinals has grown its sales by $4.5 million since
2022. This success shows the brand's strength in a changing
industry, having entered the Canadian market in 1986 and swiftly
emerging as a national favourite.
The tea industry is undergoing a transformation driven by
consumers' increasing demand for products that are ethically
sourced, organic, and non-GMO certified. According to the
Government of Canada, 91 per cent of Canadian consumers report
seeking food produced using environmentally sustainable methods,
while more than half of Canadians seek organically produced food.
This trend matches Traditional Medicinals’ continued commitment to
fair-trade, sustainable sourcing, and organic practices,
positioning the brand to meet these growing demands.
Recent research* confirms Traditional
Medicinals' leading position as Canada’s second top bagged herbal
tea brand, solidifying its reputation as the nation's trusted
choice for organic herbal blends. Despite inflation challenges, the
brand continues to excel, generating the highest sales rate among
competitors with an impressive 13.8 per cent increase in dollar
sales over the past three years.
“It’s wonderful to see such a development of Canadian consumers
becoming more educated on Fair Trade, FairWild, and B Corporation
certifications,” shares Chief Science Officer, Taryn Forrelli, on
the significance of sustainable business practice. “These results
show there is a growing significance in these certifications for
Canadians, who are now more conscious and prioritizing teas with
health benefits.”
As Traditional Medicinals expands its presence across Canada,
provinces such as Ontario, British Columbia, and Alberta stand out
as top sellers nationwide, earning the brand a spot as a favourite
on store shelves. Among Canadian consumers, certain Traditional
Medicinals teas have emerged as national favourites, including
Traditional Medicinals’ Organic Peppermint, Organic Smooth Move®,
and Organic Nighty Night® tea.
The certified B Corporation has a variety of more than 60 tea
products across the US and Canada. Carefully formulated by its team
of herbal medicine experts to target varying health needs. Some
benefits include stress relief, immunity boost, detox, menstrual
and lactation support, digestive aid, sleep assistance, and more.
Each blend is backed by effective plant power and a commitment to
ethical sourcing working hand in hand with sourcing communities.
For consumers looking for an impactful tea blend that betters the
body and planet, products are available on shelves across most
major Grocery, Drug, and Mass Merch retailers, as well as most
Health and Natural Food stores. The full range of tea selections
are also available on the Traditional Medicinal website.
About Traditional Medicinals:Traditional
Medicinals is the leader in botanical wellness with the purpose of
inspiring active connection to plant wisdom in service of people
and the planet. Founded in 1974, Traditional Medicinals is rooted
in herbal medicine that includes ethical sourcing and production,
and rigorous attention to purity, quality, and sustainability
standards. With more than 60 high-quality teas, lozenges, and
capsules specially formulated by herbalists, Traditional Medicinals
has a deep commitment to both cutting-edge botany and traditional
plant knowledge. A Certified B Corporation, Traditional Medicinals
commits to elevating communities across the globe, helping
ecosystems thrive, and fortifying cultural connections. Traditional
Medicinals products are available online and in most grocery and
natural foods retailers. For additional information, visit
https://ca.traditionalmedicinals.com/.
* Nielsen MarketTrack, Latest 52 Weeks Ending 03.23.24
(Grocery, Drug, Mass, ex. HNF)
Media contact:tm@yulupr.com604.558.1656