Hi Auto Launches “Voice AI Marketer Toolkit,” Unlocking a New Channel to Optimize Drive-Thru Customer Experiences
May 14 2024 - 9:05AM
Business Wire
Leading Voice AI Company Empowers QSR Marketing
Teams to Increase Brand Loyalty
Hi Auto, an award-winning leader in drive-thru voice AI
technology, announced today the release of the “Voice AI Marketer
Toolkit,” a comprehensive set of tools for quick service
restaurants (QSRs) looking to capitalize on customer conversations
to increase engagement and loyalty. These marketing tools include
menu optimization, A/B or multivariate testing, and customized
natural voices to help brands unlock the superpower of direct
conversation with their customers.
Traditional marketing campaigns are limited to one-way
communications across multiple platforms, such as digital
advertising, social media, events, and visual promotions at
brick-and-mortar locations. Due to the high staff turnover rate at
QSRs, employees often work under intense pressure, making it
difficult to promote the brand's values consistently. As a result,
millions of drive-thru customers interact with random employees and
experience inconsistent levels of service. This can be true for
both regular and first-time customers.
Recognizing that voice AI automation can shift the current
paradigm; Hi Auto developed a new marketing channel that allows
restaurants to design and optimize customer conversations while
highlighting brand value, promotions, events, special menu
offerings, and more. The toolkit drives marketing and sales goals
while building brand affinity and creating an elevated, consistent
customer experience.
Key features of Hi Auto's “Voice AI Marketer Toolkit”
include:
Dynamic Upsell Customization: Hi Auto's platform
customizes product suggestions considering multiple factors
influencing customer experiences, such as time, location, weather,
script, language, and voice.
Multivariate Experimentation: The toolkit allows
marketers to test a small control group of stores with similar
performance by changing the conversation parameters, such as the
number of upsells during a specific daypart. Based on the results,
marketing teams can adjust the script to be deployed across all
chains.
Natural and Cloned Voices: Hi Auto's voice AI enables
QSRs to incorporate natural and even customized voice options into
their drive-thru experience, providing customers with a more
personalized and differentiated ordering experience. This
ultimately enhances customer engagement and helps build brand
affinity.
"Hi Auto's voice AI allows us to humanize the customer
experience by customizing the drive-thru voice with our dialect and
incorporating common phrases and slang that our customers can
appreciate," said Leann Smith, Head of Marketing at Burger King New
Zealand. "This collaboration enhanced labor efficiency and
significantly improved order consistency and upselling
conversions."
"While the operational benefits of voice AI justify the system's
adoption, there is so much more value to unlock for sales and
marketing teams," said Roy Baharav, CEO of Hi Auto. "That's why we
are investing in the “Voice AI Marketer Toolkit” to provide
organizations with the tools they need to realize the full
potential of their drive-thru sales channel. Being the only company
to date deploying drive-thru voice AI at scale allows us to
identify the opportunities and develop the right capabilities for
our customers to maximize their ROI.”
These capabilities are currently deployed in hundreds of
drive-thru locations globally. For more information about Hi Auto
and its drive-thru tailored voice AI platform, please visit Hi
Auto.
About Hi Auto
Hi Auto is revolutionizing the QSR experience with the
first-to-scale drive-thru voice AI ordering platform. Known as
America's "Employee of the Month, its proprietary technology and
restaurant-tailored service optimize order accuracy, boost
upselling, reduce wait times, and curtail labor costs. ". With
bi-lingual support for English and Spanish, Hi Auto is expanding to
QSR drive-thrus globally. For more information, visit Hi Auto.
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