Object First Unveils Enhanced Partner Program to Support Growing Demand for Immutable Backups
May 14 2024 - 9:01AM
Business Wire
New rewards and tools help partners to drive
revenue growth, improve customer satisfaction, and reach new
customers with the best storage for Veeam
Object First, the developer of Ootbi
(Out-of-the-Box-Immutability), the ransomware-proof backup storage
appliance purpose-built for Veeam® Software, today announced
enhancements to its Partner Program to offer new rewards and tools
that deliver shared value for partners, customers, and the company.
These updates aim to enhance revenue streams, increase customer
satisfaction, and fortify enterprise backup security through the
implementation of Ootbi, a secure, simple, and powerful backup
storage solution for Veeam’s 450,000 customers.
Ransomware threats are increasing, and Veeam reports that 93% of
attacks explicitly target backups. Built on a 100% channel model,
Object First created its Partner Program to help resellers meet the
rising demand for a backup storage solution for Veeam that is
immutable out-of-the-box and doesn’t require security expertise.
Over the past year, Object First expanded into LATAM and EMEA
markets and achieved over 200% bookings growth. To support its
rapid expansion, Object First is expanding its Partner Program
offerings to deliver new benefits that enable partners to thrive in
a fast-growing market.
Marketing Development Funds (MDF) Marketing Development
Funds are now available for partners within Object First’s Gold and
Platinum tiers who wish to co-invest with Object First and generate
opportunities among their Veeam customers and prospects. These
resources empower partners to enhance their sales and marketing
efforts, creating shared visibility through a range of funded
initiatives like events, webinars, advertising, and more.
Partner Rewards Committed to supporting and rewarding
valued partners, Object First has launched Partner Rewards, now
available across all Partner Program tiers. Partners earn points
through enablement and sales activities, such as education
trainings, demos, and deal registrations.
“As a 100% channel company, we believe in the power of
partnership. We’re fully devoted to giving our partners the support
and resources they need to succeed,” said David Bennett, CEO,
Object First. “We empower them through sales and technical
enablement, marketing investment, and our top-notch immutable
backup storage solution tailored for Veeam customers. We’re excited
to continue innovating our Partner Program to create lasting,
mutually beneficial relationships.”
In addition to Partner Rewards and MDF, Object First continues
to offer other incentives to further reward success and drive even
greater profitability, including:
- Standard Discounts: A discount percentage is available
to each level of the Partner Program providing an advantage to
resellers who choose to invest with Object First to grow their
business.
- Deal Registration Program: Partners are compensated with
additional discounts for identifying and referring potential
customers. This program is designed to provide additional margin
protection and profitability for partners and reward driving
customer relationships.
“Organizations depend on Veeam to keep their data safe from any
ransomware or cyber-attack,” said Larissa Crandall, Vice President
of Global Channel and Alliances at Veeam. “By pairing Veeam Data
Platform with Object First’s Ootbi, partners can help ensure
businesses, regardless of size, can make their data immutable and
guarantee recovery from growing ransomware attacks on backups.”
“In today’s rising threat landscape, IT leaders are quickly
discovering that Object First’s immutable backup storage and its
seamless Veeam integration is the real deal to ransomware-proof
their organizations’ data,” said Scott Lillis, President & CEO
at The Lillis Technology Group. “The introduction of Partner
Rewards and MDF not only demonstrates Object First's commitment to
supporting its partners but also provides us with the tools and
resources needed to better serve our customers and drive growth in
this critical market."
To learn more about Object First’s Partner Program, please visit
objectfirst.com/partners and follow the company on LinkedIn and
Instagram.
About Object First Ransomware-proof and immutable
out-of-the-box, Ootbi by Object First delivers secure, simple, and
powerful backup storage for Veeam® customers. The appliance can be
racked, stacked, and powered in 15-minutes. Ootbi is built on
immutable object storage technology designed and optimized for
unbeatable backup and recovery performance. Eliminate the need to
sacrifice performance and simplicity to meet budget constraints
with Ootbi by Object First.
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Press Contacts PAN Communications for Object First
objectfirst@pancomm.com