Purina Pro Plan
returns for 13th consecutive year
as Presenting Sponsor, while Cosequin celebrates 10 years of
partnership with Westminster
New partners J.Crew, FieldTurf Landscape, and
DOGTV make debut at show taking place May
11, 13, and 14 in
New York City
NEW
YORK, May 7, 2024 /PRNewswire/ --
The Westminster Kennel Club (WKC) announced today its
corporate partners for the 148th Annual Westminster
Kennel Club Dog Show. America's most prestigious dog show,
presented by Purina Pro Plan for the
13th consecutive year, will also celebrate 10 years of
partnership with Cosequin Joint Health Supplements. For
the first time, partners including J.Crew, FieldTurf Landscape, and
DOGTV will join in the festivities taking place at the
USTA Billie Jean King National Tennis Center in Flushing
Meadows-Corona Park, Flushing, NY,
on Saturday, May 11,
Monday, May 13, and Tuesday, May 14, 2024.
Westminster Dog Show Taking Place
May 11, 13, and 14 in New York City at National Tennis Center
"The Westminster Kennel Club is thrilled to continue its
partnerships with Purina Pro Plan
and Cosequin, and welcome exciting new lifestyle partners to the
148th Annual Dog Show for the first time," said Dr. Donald Sturz, WKC President. "With support and
special offerings from our longstanding and new partners, the
Westminster experience will continue to be elevated for dogs,
handlers, guests, and even viewers at home."
Purina Pro Plan, with
advanced nutrition that has fueled 16 of the last 17 Best in Show
Champions, returns as Presenting Sponsor of the dog show that will
celebrate 90 years of Junior Showmanship at Westminster this year.
Purina Pro Plan will present the
11th Annual Masters Agility and 9th
Annual Masters Obedience Championships once again. WKC is proud to
support Purina through the Purple Leash Project, a partnership
between Purina and nonprofit RedRover that works to help make more
domestic violence shelters pet-friendly. To commemorate this
partnership, Westminster will serve as the setting of the newly
unveiled Courageous Together statue, created by "Fearless Girl"
artist Kristen Visbal, raising
awareness for this vital initiative.
Cosequin, the #1 veterinarian-recommended retail joint
health supplement brand**, celebrates 10 years of partnership with
The Westminster Kennel Club, and will present Dock Diving at
Westminster and a Demo Ring of showstopping canine activities, both
highlights of Canine Celebration Day on Saturday, May 11. Together, Westminster and
Cosequin are proud to continue their co-sponsorship of a Valor
Service Dog. Tommy Valor, a black Labrador Retriever puppy, is in
training as a support dog and will be a VIP guest at this year's
show, raising awareness for this worthy cause. New at the show this
year, Cosequin will host a VIP lounge for handlers and breeders and
will welcome Striker the Samoyed, Westminster's 2021 and 2022
Working Group winner, to their booth for a meet and greet with
fans.
New partners this year include:
Lifestyle outfitter J.Crew launched a very limited
edition Westminster merchandise collaboration at jcrew.com last
week celebrating the renowned event and shared love of dogs. They
will also be outfitting select handlers and judges during
Westminster Week and will bring behind-the-scenes social coverage
to their followers.
FieldTurf Landscape, leading provider of innovative,
premium turf solutions with clients including the NFL, MLB, and
NCAA, is providing turf for the Westminster Kennel Club Dog Show.
Turfing over 55,000 sq. ft. of footprint from the Masters Agility
Course to all the breed rings and grooming tent, FieldTurf
will improve the athletes' experience with a special turf tailored
for pets, and supportive for handlers.
Beginning in May, DOGTV will air select Westminster
archival content on its platforms. Westminster fans will now
have the opportunity to peek into the vault of Westminster
history. DOGTV will also have a presence on-site as they host
a special edition of their podcast from the Tennis Center and
invite attendees to enjoy an interactive photo experience and a
complimentary trial of DOGTV.
Other exciting new initiatives to elevate the Westminster guest
experience both on-site and at home, include Spritz Society
and Shake Shack. Spritz Society's award-winning sparkling
cocktails will be offered on-site to guests 21 years of age and
older. For Westminster viewers at home, Shake Shack will
launch a "Best in Shack" promotion celebrating the underdogs! Visit
westminsterkennelclub.org/shakeshack for more information,
and be sure to tune in to FS1 on Tuesday, May 14 to see if a breed that has never
won takes home Best in Show!
For more information about Westminster Week, visit
westminsterkennelclub.org. Tickets are available now at
Ticketmaster. For group sales and ADA-accessible and companion seat
requests, email tickets@westminsterkennelclub.org.
WESTMINSTER. There's only one.® Visit us
on Facebook, Instagram, TikTok, X, and YouTube.
About The Westminster Kennel Club
The Westminster
Kennel Club, established in 1877, is America's oldest
organization dedicated to the sport of showing dogs. It hosts the
iconic, all-breed Westminster Kennel Club Dog Show, the
second-longest, continuously held sporting event in the U.S. after
the Kentucky Derby and, since 1948, the longest nationally
televised live dog show. The Club's mission is to enhance the lives
of all dogs by celebrating the companionship of dogs and promoting
responsible dog ownership and breed preservation. The Club
advocates for purpose-bred dogs, with an understanding that each
breed has a legacy and history that deserves to be taught, honored,
and preserved. The Club uses education to raise awareness and
encourage owners to conscientiously select dogs that are the right
match for their families. The annual dog show—a conformation
competition for purpose-bred dogs—and the Masters Agility
Championship and Masters Obedience Championship—where dogs from all
backgrounds are eligible to compete—make Westminster Week, with
thousands of dogs from the U.S. and around the world, a pinnacle
experience for any dog lover. The Westminster Kennel Club Dog Show
has captivated canine enthusiasts for more than a century. Learn
more at westminsterkennelclub.org.
About Nestlé Purina PetCare
Nestlé Purina PetCare creates richer lives for pets and
the people who love them. Founded in 1894, Purina has helped dogs
and cats live longer, healthier lives by offering scientifically
based nutritional innovations. Purina manufactures some of the
world's most trusted and popular pet care products, including
Purina ONE, Pro Plan, Fancy Feast and Tidy Cats. Our more than
11,000 U.S. associates take pride in our trusted pet food, treat
and litter brands that feed 46 million dogs and 68 million cats
every year. More than 500 Purina scientists, veterinarians, and pet
care experts ensure our commitment to unsurpassed quality and
nutrition.
Purina Pro Plan is a leader in the advanced nutrition
category, with more than 140 targeted formulas to help your pet
thrive throughout every stage of life. It is also the food of
choice for 16 of the past 17 Westminster Best in Show winners*. For
more information, visit www.proplan.com or follow
@ProPlan on Twitter, Instagram, or Facebook.
Purina promotes responsible pet care through our scientific
research, our products and our support for pet-related
organizations. Over the past five years, Purina has contributed
more than $150 million towards organizations that bring,
and keep, people and pets together, as well as those that help our
communities and environment thrive.
Purina is part of Nestlé, a global leader in Nutrition, Health
and Wellness. For more information,
visit purina.com or subscribe here to get the
latest Purina news.
*The handler or owners of these champions may have received
Purina Pro Plan dog food as Purina
ambassadors.
About Cosequin
Cosequin® Joint Health Supplements are
formulated to support the daily joint health of dogs. For over 30
years, Cosequin® has been the leader in setting industry standards
for veterinary joint health supplements. Cosequin® is recommended
by more veterinarians than any other retail joint health brand to
support a dog's joint health. To learn more, contact Nutramax
Laboratories Veterinary Sciences, Inc. at (888) 886-6442 or
ContactUs@nutramaxlabs.com.
**Source: Among retail brands. Survey conducted among small
animal veterinarians who recommended oral joint health
supplements.
About J.Crew Group
J.Crew Group (JCG) is an
internationally recognized omnichannel retailer and family of great
American brands: J.Crew, J.Crew Factory and Madewell—each distinct
in their identities yet together possess a shared purpose. The
J.Crew Group builds iconic brands and products, creating a
destination for personal style that endures. As of February 3, 2024, the Company operates 111 J.Crew
retail stores, 153 Madewell stores, and 242 J.Crew Factory stores
in nearly every state in the United
States and maintains a robust ecommerce presence. For more
information visit jcrew.com, jcrewfactory.com, and
madewell.com.
About FieldTurf Landscape
FieldTurf Landscape is a
leading provider of innovative turf solutions for residential,
commercial, and recreational applications. With a focus on quality,
durability, and sustainability, FieldTurf Landscape offers a wide
range of turf products designed to enhance outdoor spaces and
improve the overall quality of life for pets and their
owners. Visit fieldturflandscape.com for more
information.
About DOGTV
DOGTV is the first and only television
network created specifically for dogs, providing scientifically
developed content designed to keep dogs relaxed, entertained, and
stimulated when home alone. With a unique blend of programming
tailored to canine sensibilities, DOGTV offers a groundbreaking
solution to alleviate separation anxiety and enrich dogs' lives
worldwide. Visit DOGTV.com for more information and follow us
on Facebook, Instagram, LinkedIn, YouTube and Twitter/X.
About Spritz Society
Spritz Society is an
award-winning sparkling wine cocktail brand created by media
influencers and entrepreneurs, Ben
Soffer, and Claudia and Jackie
Oshry. Founded on the idea that taste matters, we take all
natural, recognizable ingredients and pack them into convenient
sparkling cocktails, because life's too short for drinks you don't
love. Made with real white wine and real fruit flavors, Spritz
Society comes in seven flavors that were crowdsourced by our loyal
community - Grapefruit, Peach, Blood Orange, Pineapple, Pink
Lemonade, Passion Fruit, and Lemon. Each 8.4 oz can is 120
calories, 6% ABV and is gluten-free.
About Shake Shack
Shake Shack serves elevated versions of American classics using
only the best ingredients. It's known for its delicious
made-to-order Angus beef burgers, crispy chicken, hand-spun
milkshakes, house-made lemonades, beer, wine, and more. Since the
original Shack opened in 2004 in NYC's Madison Square Park, the Company has expanded to
over 520 locations system-wide, including over 320 in 33 U.S.
States and the District of
Columbia, and over 175 international locations. Learn
more: shakeshack.com and @shakeshack on social platforms.
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SOURCE Westminster Kennel Club