Pioneer in Functional Fitness Looks to Make
Houston a Leader in Innovative Health Modality
HOUSTON, April 18,
2024 /PRNewswire/ -- Pvolve, the fitness franchise
that pairs low-impact, functional movement with resistance
equipment to build strong, mobile bodies, announced the largest
franchise deal in the company's history. The agreement is for five
studio locations across Houston,
the first of which is planned for River
Oaks towards the end of the year. Pvolve sees big demand in
the Houston market and expects to
grow to 15+ studio locations in the coming years.
This development deal was struck between Mark To, Hanh To, and
Shawn Bishop, a trio of local
entrepreneurs who have introduced the market to a number of
namesakes in the health and wellness industry over the last 20
years, including Massage Envy, The Joint Chiropractic, European Wax
Center, and Phenix Salon Suites.
"I first heard about Pvolve while listening to their President,
Julie Cartwright, on an industry
podcast," said Hanh. "She shared not only the brand's proprietary
methodology but also its focus on longevity, improved mobility, and
an enhanced lifestyle that could be realized through functional
fitness. Ultimately, it was their ethos that sold me on the impact
the franchise could have here in Houston: break a sweat, not your body."
Pvolve's franchise opportunity has begun taking hold in
communities across the country at a record rate, as more consumers
than ever continue to be drawn to the low-impact, yet highly
effective nature of the brand's unique pairing of low-impact
functional movements with resistance equipment. That model has
proven to resonate, even attracting world-renowned actress,
producer, and director Jennifer
Aniston, who partnered with the brand last year.
Recently, the company made headlines upon announcing the
preliminary results of its Healthy Aging study, which
demonstrated that Pvolve is more effective in improving strength,
flexibility, energy, and quality of life for women over 40+ than
150 minutes per week of moderate cardio and strength training.*
"We couldn't be more grateful to partner with Mark, Hanh, and
Shawn; three industry veterans and some of the most talented and
capable franchise owners around," said Julie Cartwright, President of Pvolve.
"Houston has seen no shortage of
new health concepts and fitness fads enter the market in recent
years, so we are confident that the community will really value the
efficacy and scientific approach to fitness that Pvolve
offers."
For the latest news about Pvolve and its franchising
opportunities, please visit https://pvolvefranchise.com/.
About Pvolve
Pvolve is a workout method that pairs
low-impact, functional movement with resistance equipment to build
strong, mobile bodies, so members can live younger, longer. After
being introduced to functional fitness in 2017, founder
Rachel Katzman was determined to
help others experience an approach that respects the body's
holistic needs while making you look and feel great. The Pvolve
Method is supported by a Clinical Advisory Board of doctors, as
well as highly credentialed trainers, to offer effective workouts
that help you break a sweat, not your body. In June 2023, world-renowned actress, producer, and
director, Jennifer Aniston, officially partnered with Pvolve
after falling in love with the method as a member. Through its
hybrid fitness model, Pvolve can be experienced through a streaming
membership that offers over 1,300 on-demand classes, a two-way,
live virtual studio, and targeted series, all available via the web
and mobile apps. Additionally, Pvolve has physical studio locations
in New York, Chicago, Los
Angeles, and franchises across the US and Canada, with more than 40 locations in
development. For more information, please
visit https://www.pvolve.com/,
https://pvolvefranchise.com/.
*The 12-week clinical trial conducted by the University of
Exeter and Pvolve included 72
women ages 40-60 years old, comparing 4 Pvolve workouts per week of
30-55 minutes in length to standard physical activity guidelines of
150 minutes per week.
MEDIA CONTACT: Conner
Gossel, Fishman Public Relations,
cgossel@fishmanpr.com or 937-545-9812
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SOURCE Pvolve