NEW
YORK, Oct. 6, 2022 /PRNewswire/ -- Earnest
Research, the leading data analytics firm for investors, companies,
and consulting firms, is launching its second consumer spend
dataset, Vela. This will make Earnest the only data platform that
provides access to both major consumer spend datasets in a single,
unified experience.
Using Earnest's proprietary normalization techniques, this new
dataset yields superior results in terms of panel size and
credit/debit mix relative to competitor offerings that use the same
source of data.
Vela will be based on a panel of 50 million credit and debit
cards, containing history dating back to 2016. The underlying data
source represents a diverse array of national, regional, and
community banks, closely resembling the US population.
In the near future, data from this new source will be available
in Earnest's proprietary online platform, Dash, and Earnest's
structured data products.
"Having access to the two leading consumer spending datasets
in a single product experience supplemented by Earnest's superior
client service allows our clients to generate the most accurate
data insights."
-Kevin
Carson, Founder and CEO
For more information on Earnest or to schedule a demo visit:
https://www.earnestresearch.com/schedule-a-demo-form/
About Earnest Research
Founded in 2012, Earnest Research measures the consumer and
healthcare economies with real-time data, providing actionable
insights for institutional investors, companies, consultants, and
government agencies. Our structured datasets provide clear,
correlated signals, with tools for deep fundamental analytics on
Consumer Spend, Retail Pricing, CPG, and Healthcare Claims. Earnest
enables companies to deeply understand consumer habits and national
health trends. For more information visit
www.earnestresearch.com.
For Press Inquiries Please Contact
Deanna Kim, Senior Marketing &
Media Relations Associate
dkim@earnestresearch.com
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SOURCE Earnest Research