DENVER and VILA DE REI,
Portugal, July 29, 2021 /PRNewswire/ -- Liquid
CORE® Gum Company ("Liquid CORE®")
announced today that it will develop a new European production
facility and headquarters near Vila de Rei, an historic and picturesque
municipality in Portugal.
Last month, Liquid CORE® closed on two parcels
of land and plans to break ground by the end of year. Liquid
CORE® began the search for an ideal European location
two years ago and settled on Portugal in part because of the profound
impression that the waves at Nazaré have been making on people
around the world.
"We were considering several European countries when we started
this process," said Liquid CORE® Founder Troy Widgery. "Prior to a trip to
Portugal in 2019 I saw a video of
a surfer riding a 70-foot wave at Nazaré. I realized there
was nothing quite like those waves and wanted to connect the unique
Liquid CORE® delivery system in our gums to this
iconic liquid force of nature, and the decision was made," he
continued. The company is proud to bring its intellectual
property, specialized equipment, and technology to Portugal. "From the start, everyone in
Portugal believed in our goals and
our Team. Presidente Aires and the Vila de Rei Team have been incredible, and
this location with its forests and waterfalls will make visiting
Liquid CORE® Portugal
a priority for our Global Partners from Europe and around the world," Widgery
continued.
"Portugal is very popular among
Europeans and others, and a perfect destination for golf and water
sports," said Apollo®/Liquid CORE® Sweden
CEO Magnus Lindblad. "Our
Liquid CORE® Sweden Team is counting the days until we
can plan our first of many visits," he continued. The Swedish
Apollo® Partner recently began selling Apollo Energy
Gum® in a major petrol chain, and in the first month
it was the number 2 selling gum systemwide.
Similarly, Liquid CORE® USA's partner brand, FIRST Energy Gum in
The Netherlands, enjoyed several
years of growth – initially online. Then FIRST began selling
in a major petrol chain and quickly became the number three
selling gum systemwide. "To achieve such immediate success
among the top-selling established gum brands is gratifying, and
shows that we are onto something," said Liquid CORE®
COO Scott Schaible. "This validates
our decision to focus on key European markets with our cognitive
& brain-boosting energy gums while we also launch our new
Health and Wellness formulations," he continued. A European HQ
offers improvements in tariffs and shipping over the US, plus
Europe is ahead of the United States in terms of functional gums,
much like it was for Red Bull in its
early days.
Liquid CORE® recently received approval for a grant
from Portugal 2020 to cover
a portion of the project costs, including technology,
infrastructure, and machinery. "We are grateful to IAPMEI and
Portugal 2020 for placing
their trust in Liquid CORE®. Like Fiji Water from
Fiji or Heineken from The Netherlands, we have big plans for
Portugal becoming synonymous with
our functional Liquid CORE® Gums," Schaible
stated.
About: Liquid CORE® Gum Company currently
manufactures all Liquid Center Functional Delivery Health, Wellness
& Energy chewing gums at its factory in Denver, Colorado USA. Possibly, the world's
most perfect gum™. Zero sugar, vegan and
gluten-free are the foundation of every Liquid CORE®
formula, including more xylitol than any other gum in the world.
Liquid Core® Portugal, Unipessoal LDA will oversee all
European Global Partner inquiries and expansion of all existing
Liquid CORE® Brands, including private labels for
Europe. For more information visit Liquidcore.Store.
Photos:
https://www.prlog.org/12879308
Press release distributed by PRLog
View original
content:https://www.prnewswire.com/news-releases/liquid-core-gum-company-inspired-by-iconic-big-waves-at-nazare-announces-plans-to-develop-european-factory-and-hq-in-portugal-301344624.html
SOURCE Liquid Core Gum Co.