CHAPEL HILL, N.C., Aug. 17, 2018 /PRNewswire/ -- Disseminating
medical information to external stakeholders such as physicians and
payers is an important activity that has to be done right the first
time.
And just as pharmaceutical companies differ in which external
groups they focus on for sharing medical information about products
and pipelines, so too do they differ in whether the information is
shared proactively or reactively. To get a current picture of the
practices of Medical Information (MI) groups, Best Practices, LLC
has published a new study that examines with whom and how
pharmaceutical companies are sharing medical information with
external stakeholders.
"Best Practices in Communicating and Disseminating Medical
Information to External Stakeholders" is a 56-page study that:
- Examines how MI groups communicate with various external
stakeholder groups
- Explores the mediums used when disseminating medical
information to external stakeholders
- Establishes protections used by Medical Information groups when
communicating with external stakeholders
- Highlights the proactive/ reactive nature of communication with
external stakeholder groups
The study found that only a minority of participants share
information with payers and formulary decision-makers; the growing
importance of these groups suggests that the number of companies
providing data to these two external groups will grow sooner rather
than later.
This benchmarking study provides medical information leaders
with peer benchmarks that will strengthen recommendations to
leadership teams on how to share sensitive medical information.
For this research, Best Practices, LLC engaged 31 Medical
Information leaders at 26 companies through a benchmarking survey.
Data in this research are presented in two segments: Large
Companies and Small/Mid-Sized Companies.
To learn more about this report, download a complimentary report
excerpt at http://www.best-in-class.com/rr1507.htm.
For related research, visit the Best Practices, LLC Web site at
www.best-in-class.com/.
ABOUT BEST PRACTICES, LLC
Best Practices, LLC is a
leading benchmarking, consulting and advisory services firm serving
biopharmaceutical and medical device companies worldwide. Best
Practices, LLC's clients include all the top 10 and 48 of the top
50 global healthcare companies. The firm conducts primary research
and consulting using its comprehensive proprietary benchmarking
tools and analysis.
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SOURCE Best Practices, LLC