NEW YORK, Nov. 30, 2015 /PRNewswire/ -- Videology – a
leading software provider for converged TV and video advertising –
was among the select companies that Forrester invited to
participate in its November 2015
evaluation, "The Forrester Wave™: Video Advertising Demand-Side
Platforms, Q4 2015." In this evaluation, Videology was cited
as a Leader in the Video Advertising DSP space. "A Leader" is the
highest designation given by Forrester, followed by Strong
Performers, Contenders and Challengers.
"Videology excels at mastering the convergence of television and
online video," Forrester wrote in the report. "Videology designed
its solution with the view that the TV buying process would
eventually be automated and the thinking behind TV planning would
drive online video buying. As a result, Videology has the most
sophisticated media optimizer to analyze the right allocation of TV
and online video to optimize reach and campaign cost, a compelling
feature for media planners grounded in a traditional TV
discipline."
According to the report, "Television capabilities differentiate
the video advertising DSP market. As consumer viewing of television
and video content continues to diversify across devices, vendors
that can help advertisers stitch together their desired audience
will lead the pack."
Within Forrester's analysis, Videology received the highest
possible score for Television Campaign Extension capabilities.
Additional criteria evaluated included Planning Capabilities,
Transaction Capabilities, Campaign Execution and Measurement, among
others.
"Eight years ago, we set out to build a software to help
advertisers and media companies navigate the increasingly digital,
increasingly converging world of TV and video," said Scott Ferber, Videology Chairman and CEO. "We
were a bit ahead of the market in our TV-first thinking, but even
today, there is no one else who takes our unique approach to
converged advertising. On behalf of Videology, we thank Forrester
for the evaluation, and we believe they have validated our
technology and strategy in this pivotal time in television's
evolution."
This designation by Forrester as a Leader among Video
Advertising DSPs comes on the heels of recent wins for
Videology. Earlier this month, Cynopsis Media awarded
Videology best Video Advertising Platform of 2015, U.K. broadcaster
Sky Media announced that it had chosen Videology to fuel the first
phase of its converged video advertising solution, and Nielsen
stated that Videology's platform drove 6 times brand lift compared
to the industry norm in an independent analysis.
About Videology
Videology (videologygroup.com) is a
leading software provider for converged TV and video advertising.
By simplifying big data, we empower marketers and media companies
to make smarter advertising decisions to fully harness the value of
their audience across screens. Our technology enables our customers
to manage, measure and optimize digital video and TV advertising to
achieve the best results in the converging media landscape.
Videology, Inc., is a privately-held, venture-backed company,
whose investors include Catalyst Investors, Comcast Ventures, NEA,
Pinnacle Ventures, and Valhalla Partners. Videology is
headquartered in New York, NY,
with key offices in Baltimore,
Austin, Toronto, London, Paris, Madrid, Singapore, Sydney, Tokyo
and sales teams across North
America.
For more information, contact Michele
Skettino at Michele@videologygroup.com or 917-653-0073.
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SOURCE Videology