ROCKVILLE, Md., July 28, 2015 /PRNewswire/ -- The majority of
U.S. consumers take note of the nutritional content and/or
ingredients in the groceries they buy, according to market research
publisher Packaged Facts in the report Gluten-Free Foods in
the U.S., 5th Edition. Reflecting a trend that has
consumers increasingly rejecting artificial additives, long
ingredients lists, and unpronounceable food ingredients, 55% of the
respondents to Packaged Facts' Online Consumer Survey favor
packaged groceries with fewer and simpler ingredients.
Among the ingredients more consumers want less of is gluten.
Packaged Facts data reveals that 37% of survey respondents say
gluten-free/wheat-free is an important factor when they are
shopping for food, and for 13% it is very important. In addition,
9% of consumers actively avoid gluten.
In the past three months nearly a quarter of respondents have
purchased or used food products labeled as gluten-free. Fully 25%
of these consumers cite the superior healthfulness of gluten-free
foods as one of their primary reasons for doing so.
The perceived healthfulness of gluten-free foods has been a
particularly strong selling point for gluten-free salty
snacks—especially tortilla chips. "Even those who are not
gluten-sensitive are attracted to gluten-free salty snacks because
they seem to add another check mark to the list of perceived
requirements for better-for-you salty snacks," notes David Sprinkle, research director, Packaged
Facts. By product segment, salty snacks lead gluten-free
sales by an overwhelming margin, with its 61% share dwarfing that
of crackers in the number-two spot with 16% and third-place pasta
with less than 7% share.
In Gluten-Free Foods in the U.S., 5th Edition,
Packaged Facts' analysis focuses on traditionally grain-based
products in the following categories: Salty Snacks, Crackers,
Pasta, Bread, Cold (ready-to-eat) Cereal, Cookies, Baking Mixes,
Frozen Bread/Dough, and Flour. For more information or to purchase
the report visit:
http://www.packagedfacts.com/redirect.asp?progid=87685&productid=8108350.
About Packaged Facts – Packaged Facts, a division of
MarketResearch.com, publishes market intelligence on a wide range
of consumer market topics, including consumer demographics and
shopper insights, consumer financial products and services,
consumer goods and retailing, consumer packaged goods, and pet
products and services. Packaged Facts also offers a full
range of custom research services. Reports can be purchased at
www.PackagedFacts.com and are also available on
www.marketresearch.com and www.profound.com.
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Press Contact:
Daniel Granderson
240.747.3000
dgranderson@marketresearch.com
Sales Contact:
Larry Finkel
lfinkel@marketresearch.com
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SOURCE Packaged Facts