Enhanced Partner Program Offers Kaspersky Lab Resellers Increased Opportunities for Profit and Growth
March 06 2015 - 11:00AM
Business Wire
Kaspersky Lab North America today announced significant
enhancements to its reseller Partner Program, increasing its
investment and commitment to its U.S. and Canadian reseller
partners. The enhanced program offers not only increased
opportunities for profit and growth, but a world-class ecosystem of
tools, incentives and support to help partners stand out in today’s
competitive security industry.
It’s no secret that the IT security landscape currently faces
significant challenges: sophisticated attacks and complex
cyberespionage campaigns targeting corporations are becoming all
too frequent. In response to the changing threat landscape,
resellers must provide their customers with a security solution
that is easy to implement and manage but doesn’t compromise on
quality and efficacy. At the same time, they must invest in a
Partner Program that promises profitability and a deep commitment
from the security solution vendor. A partnership with Kaspersky Lab
delivers superior margins, rewards and support with market- leading
security solutions that will attract, retain and protect
customers.
The newly enhanced program is a direct result of feedback
received from partners and is designed with their needs in mind.
The framework of the program will be based on a tiered structure
and consists of Registered, Silver, Gold and Platinum tiers. The
key program advantages include:
- 100% Partner Focus: All Kaspersky Lab
business products are sold through partners. That means the entire
program was developed specifically to respond to their needs.
Kaspersky Lab continues to build on this focus by launching the
Partner Demand Center as part of the new program where partners
will have access content and ready-to-go marketing campaigns that
can easily be co-branded and executed to drive leads directly back
to them.
- Exceptional Profit & Growth:
Kaspersky Lab continues to invest heavily in partners through
lucrative deal registration and incentive programs, helping them to
surpass their sales goals with MDF, leads and joint business
planning. Under the new program, partners have the ability to
achieve up to 50 percent margins and will be rewarded with
additional incentives beyond that, including the addition of a new
Partner Loyalty Program that rewards the owners of VAR and MSP
partners for all sales on an ongoing basis.
- Comprehensive Partner Team: Partners
will continuously benefit from expert assistance from a highly
responsive and comprehensive team of channel account managers,
sales engineers and Kaspersky Lab expert marketing professionals.
Additionally, a new feature of the program allows Platinum Partners
to receive joint business planning on a quarterly basis; Gold
Partners on an annual basis. Joint business planning further
enables partners to drive even more sales.
- Award-Winning Products: In January 2015
for the fourth consecutive year, Gartner named Kaspersky Lab a
“Leader” in the Magic Quadrant for Endpoint Protection Solutions.
Kaspersky Lab gives customers the power to protect what matters
most to them. More than 270,000 organizations and 400 million users
around the world trust Kaspersky Lab’s top-rated security
solutions.
In 2015 Kaspersky Lab North America will celebrate its tenth
year of business operations. Since its inception, the Company has
remained dedicated to a 100 percent channel strategy, building its
B2B partner ecosystem from five partners in 2005 to 3,500 partners
throughout North America today with over 500 new partners joining
in the last year. In 2014, deal registrations were up nearly 16
percent year over year (YoY) and VAR recruitment numbers were up by
40 percent YoY with new VAR partner and LAR sales rep recruits
contributing nearly 10 percent of B2B sales in 2014.
This program is the new standard so partners can be confident in
their investment with Kaspersky Lab. Partners should contact their
Kaspersky Lab channel account manager or visit the Partner Portal
for more program details.
Quotes:John Murdock, Vice President, Channel
SalesKaspersky Lab North America“The enhancements we’ve
made to the partner program are a direct result of our commitment
to listening to what our partners say is most important to them and
delivering on those needs. Our message to partners is simple and
unwavering: invest in a partnership with us and we will deliver
value that is second to none, ultimately growing our businesses
together. World class malware protection combined with ease of
doing business and a top tier program – these are factors that will
drive sales and make for a profitable partnership.”
Jon Whitlock, Senior Director, Channel
MarketingKaspersky Lab North America“Kaspersky Lab’s
Partner Program was truly created with our partners’ profitability
and success top of mind, and the new enhancements are a testament
to that commitment. Under the new program, Kaspersky Lab partners
will be even more successful and reap even more benefits: from
tools to help them close deals, incentives for driving sales and
support for overcoming potential challenges, we truly offer a
program that is best in class.”
Todd O'Bert, President and CEOProductive
Corporation“Kaspersky Lab is a great company to partner with
and it is easy to see when working with their people. Their Channel
Program is World Class and we’re excited about the program
enhancements they’ve made.”
About Kaspersky LabKaspersky Lab is the world’s largest
privately held vendor of endpoint protection solutions. The company
is ranked among the world’s top four vendors of security solutions
for endpoint users*. Throughout its more than 17-year history
Kaspersky Lab has remained an innovator in IT security and provides
effective digital security solutions for large enterprises, SMBs
and consumers. Kaspersky Lab, with its holding company registered
in the United Kingdom, currently operates in almost 200 countries
and territories across the globe, providing protection for over 400
million users worldwide. Learn more at
www.kaspersky.com.
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* The company was rated fourth in the IDC rating Worldwide
Endpoint Security Revenue by Vendor, 2013. The rating was published
in the IDC report "Worldwide Endpoint Security 2014–2018 Forecast
and 2013 Vendor Shares (IDC #250210, August 2014). The report
ranked software vendors according to earnings from sales of
endpoint security solutions in 2013.
Media ContactsKaspersky LabSusan Rivera,
781-503-5211susan.rivera@kaspersky.com