The Must-Have Dolls of 2014 - The Prettie Girls! In-Store Retail
Launch Is a Success
Multi-Cultural Dolls Sell Out of H-E-B Locations Within
Hours
HOUSTON, TX--(Marketwired - Apr 23, 2014) - ONE WORLD
HOLDINGS, INC. -- The One World Doll Project, a subsidiary of One
World Holdings, Inc. (OTCQB: OWOO) yesterday announced that this
past weekend marked the launch of the in-store retail distribution
of The Prettie Girls! line of multi-cultural dolls -- and the
results far surpassed expectations. On Saturday, doll designer
Stacey McBride-Irby made special appearances in select H-E-B
locations carrying the collection, to autograph dolls for eager
children. Within just a few hours, the dolls completely sold out.
"The genuine excitement of the children when they saw The Prettie
Girls! made me proud to be the designer," Stacey noted. "Having
happy and smiling kids line up to see the dolls made me feel
wonderful; it's a dream come true."
The Prettie Girls! were so well received by H-E-B customers that
store management eagerly placed an additional order, nearly double
in size from the original, after the dolls sold out. "H-E-B was
proud to be selected as the first retailer to offer The Prettie
Girls dolls in select Houston area stores," stated James Harris,
Director of Supplier Diversity, H-E-B. "We were especially pleased
at the sales, as two of the stores sold through on inventories. I
applaud the efforts of The One World Doll Project in meeting the
needs of our customers."
"Many of the parents and children we met at the H-E-B stores
told us that they are always on the lookout for dolls that look
like they do, and were enthusiastic about the launch of The Prettie
Girls! in their hometown," stated Trent T. Daniel, founder of The
One World Doll Project. Each doll features relatable stories
for children that help instill positive values of which parents can
be proud. One local customer said, "When my daughter first saw the
dolls in the store she immediately pulled me over to the table. I
was so impressed with The Prettie Girls! that I bought Lena and
Valencia dolls for my daughter and after I got in the car, I
decided to come back in and buy one for my niece - these dolls are
great!"
The Prettie Girls! are a unique collection of multi-cultural
fashion dolls unlike any other toy on the market and reflect the
evolving demographics of the United States. This launch
validated the messaging and goals of The One World Doll Project --
it proved children are excited to play with dolls that they can
relate to and that have fun stories to build upon. Children of all
ethnicities were interested in The Prettie Girls! and wanted to
play with Lena (African American) and Valencia (Hispanic). As
America becomes increasingly culturally diverse, it is important
for children to have appropriate options when selecting toys. The
Prettie Girls! collection makes it possible for little girls to
play with dolls that look like "me and my friends."
The One World Doll project is looking forward to a year of new
developments and continued success. The Prettie Girls! are
currently available in select H-E-B locations, and nationally
through prestigious online retailers including Wayfair.com,
DollGenie.com, AngelicDreamz.com, and PattyCakeDoll.com. The
Company expects to further expand its distribution this year, as it
is currently in negotiation with additional national and regional
"brick and mortar" retailers.
About H-E-B H-E-B, with sales of more than $20 billion, operates
more than 350 stores in Texas and Mexico. Known for its innovation
and community service, H-E-B celebrated its 105th anniversary in
2010. Recognized for its fresh food, quality products, convenient
services, and a commitment to environmental responsibility and
sustainability, H-E-B strives to provide the best customer
experience at everyday low prices. Based in San Antonio, H-E-B
employs more than 80,000 Partners and serves millions of customers
in more than 150 communities. For more information, visit
www.heb.com.
About The One World Doll Project Established in 2010 by Trent T.
Daniel and Stacey McBride-Irby, The One World Doll Project
endeavors to make a significant positive cultural impact through
the doll category. The company's beautiful dolls are unique works
of art, created for a growing market yearning for something unique
to experience -- a doll that both embraces contemporary girls of
many races and symbolizes the women they can become. The One World
Doll Project has created The Prettie Girls!™ dolls, an exciting
line of multi-cultural fashion dolls, years in development,
recently launched in the marketplace.
The Prettie Girls!™ are unique in their look, their backgrounds
and their stories, capturing the essence of values and positive
attributes that every little girl can embrace. Styled for play, yet
filled with soul, The Prettie Girls!™ set new, higher, values-based
standards for "pretty" -- positive goals that reach across the
globe and up for the stars! The word "Prettie" stands for the seven
character attributes that The Prettie Girls! believe in. The
letters are P(ositve) R(espectful) E(nthusiastic) T(ruthful)
T(alented) I(nspiring) E(xcellent). These character attributes
are what make the Prettie Girls! pretty, as beauty comes from
within. The Prettie Girls! believe that all girls are
"Prettie!"
For young girls, The One World Doll Project creates a doll that
is a friend, a partner in play, and a glimpse of their biggest,
brightest dreams. For young women, it is a symbol of who they are
and what they can achieve. For connoisseurs, The One World Doll
Project promises stylish works of art that will become a vital part
of a valuable growing collectors' market. In addition to The
Prettie Girls! play line, the Company also has a Signature
Celebrity Collection of The Prettie Girls! The first doll
represents Cynthia Bailey, the businesswoman, model and reality
star, currently featured on Bravo Network's Real Housewives of
Atlanta™.
About Stacey McBride-Irby In her 15 years at Mattel®, Stacey
designed for the Disney Princess® Collection and created countless
fashions for the iconic Barbie® line. Most notably, Stacey created
an entire new line for the company, the So In Style® dolls, the
first African-American dolls by Mattel that more closely
represented contemporary girls and young women in this diverse,
dynamic community. While at Mattel, Stacey was tapped to design the
Sorority Barbie®, celebrating the Centennial Year of Alpha Kappa
Alpha, the first African-American Greek Sorority. She also
designed some of the 2010 Barbie Career dolls, including Pet Vet
Barbie® Rock Star Barbie® and Bride Barbie®
Now Stacey has taken her dedication to doll making, her
inspiration in fashion design and her commitment to creating
positive role models to become a Founder of The One World Doll
Project.
More information about One World Holdings, Inc., Stacey
McBride-Irby, Trent T. Daniel and The One World Doll Project can be
found at www.oneworlddolls.com.
Mattel®, Barbie®, So in Style® and the Mattel, Barbie and So In
Style logos are trademarks of Mattel Inc., registered in the U.S.
and other countries. All other trademarks are the property of their
respective owners.
Notice Regarding Forward-Looking Statements Safe Harbor
Statement under the Private Securities Litigation Reform Act of
1995: This news release contains forward-looking information within
the meaning of Section 27A of the Securities Act of 1933, as
amended, and Section 21E of the Securities Exchange Act of 1934, as
amended, including statements that include the words "believes,"
"expects," "anticipate" or similar expressions. Such
forward-looking statements involve known and unknown risks,
uncertainties and other factors that may cause the actual results,
performance or achievements of the Company to differ materially
from those expressed or implied by such forward-looking statements.
In addition, description of past success, either financial or
strategic, is no guarantee of future success. This news release
speaks as of the date first set forth above; and the Company
expressly disclaims responsibility to update the information
included herein for events occurring after the date hereof.
Press Contacts: The One World Doll Project Rubenstein Public
Relations Maria Carfagno 212.843.9341 mcarfagno@rubensteinpr.com
H-E-B Stores DPW PR Kim Stinebaker/Katelyn Roche kim@dpwpr.com /
katelyn@dpwpr.com