Live Company Group PLC PETER RABBIT THEMED BRICKLIVE TOUR (3456F)
March 09 2020 - 3:00AM
UK Regulatory
TIDMLVCG
RNS Number : 3456F
Live Company Group PLC
09 March 2020
9 March 2020
LIVE COMPANY GROUP PLC
("LVCG", the "Company" or the "Group")
AGREEMENT TO PRODUCE PETER RABBIT THEMED BRICKLIVE TOUR
Live Company Group plc (AIM: LVCG, "the Company") is pleased to
announce that its wholly owned subsidiary, Brick Live International
Limited ("BLI"), has entered into an agreement with Frederick Warne
& Co Limited ("Frederick Warne") (an imprint of Penguin Random
House) to produce a themed tour around the iconic World of Beatrix
Potter characters including Peter Rabbit(TM) . The agreement
represents the Group's second agreement with Penguin Ventures (the
licensing and consumer products team at Penguin Random House) to
produce a themed tour for one of its iconic brands, having
previously been engaged to produce a themed tour of The Snowman(TM)
and The Snowdog as announced on 3 September 2019.
The Tale of Peter Rabbit was first published by Frederick Warne
in 1902 and is one of 23 Tales created and illustrated by Beatrix
Potter. It is the best known of all of Beatrix Potter's Tales and
has never been out of print. It has been translated into 45
languages and has sold over 45 million copies worldwide, making it
one of the best-selling children's books of all time.
Under the terms of the agreement, BLI has been granted rights to
produce and exhibit a themed tour of The Tale of Peter Rabbit in
the UK and Northern Ireland, the Channels Islands (Jersey and
Guernsey) and the Isle of Man, with the first tour expected to be
launched in Q4 2020. The agreement is for an initial period to the
1 January 2023, with BLI paying a royalty fee based on the revenues
generated from the themed tour.
Frederick Warne, which is wholly owned by Penguin Books Limited,
part of the Penguin Random House group of companies, is managed by
Penguin Ventures (part of Penguin Random House UK). Penguin
Ventures manages a portfolio of licensed literary brands and
characters together, with an archive of original art.
The Peter Rabbit themed tour continues the Group's expansion of
its IP properties and builds on the Group's existing IP agreements
with Penguin Ventures, Entertainment One UK Limited and Nickelodeon
UK / Viacom International Media Networks. Acquiring new IP
properties is a core part of the Company's strategy in terms of
delivering both value creation and future revenue growth and we
look forward to continuing to seek to expand our offering in this
regard.
David Ciclitira, Chairman, Live Company Group said: "Following
the success of The Snowman and The Snowdog, we are delighted to be
collaborating with Penguin Ventures again, this time on the iconic
and best-selling children's series by Beatrix Potter. We are
excited to be bringing these stories to life, developing models and
interactive trails for children to enjoy which celebrate Peter
Rabbit and friends."
Enquiries:
Live Company Group Plc Tel: 020 7225 2000
Ruth Cunningham , Chief Operating Officer
Strand Hanson Limited (Nominated Adviser) Tel: 020 7409 3494
Stuart Faulkner / Richard Tulloch / James Dance
Shard Capital Partners LLP (Broker) Tel: 020 7186 9952
Damon Heath
This announcement contains inside information for the purposes
of Article 7 of the Market Abuse Regulation (EU) No 596/2014.
LIVE COMPANY GROUP
Live Company Group plc ("LVCG", the "Company" or the "Group") is
a live events and entertainment Company, founded by David Ciclitira
in December 2017. The Company was admitted to trading on AIM in
December 2017, following the reverse acquisition of Brick Live
Group and Parallel Live Group by LVCG.
The Group is a network of partner-driven fan-based shows using
BRICKLIVE created content worldwide. The Company owns the rights to
BRICKLIVE - an interactive experience built around the creative
ethos of the world's most popular construction toy bricks.
BRICKLIVE, which is fast becoming a leading children's education
and entertainment brand, actively encourages all to learn, build
and play, and provides inspirational events and shows where
like-minded fans can push the boundaries of their creativity.
Bright Bricks is the Group's production centre for building brick
based models. The Group is an independent producer of BRICKLIVE and
is not associated with the LEGO Group.
Website: www.livecompanygroup.com .
About Penguin Ventures
Stories have always been at the heart of Penguin Random House.
Penguin Ventures was created to bring together the Licensing,
Consumer Products, TV Production, Retail, Exhibitions and Live
events strategies and to find new ways to tell the world's favorite
stories. Penguin Ventures manages a portfolio of licensed literary
brands and characters together with an archive of original art. For
many years, those characters lived mainly in books, but now they
are providing the magic and wonder for all kinds of different
consumer products, media and experiences, going beyond the book to
tell the complete story. Penguin Ventures is part of Penguin Random
House Children's UK. Penguin Random House is a division of
Bertelsmann, the German based leading international multi media
group.
About Peter Rabbit(TM)
The Tale of Peter Rabbit is one of the world's best-loved
children's books and was created by author and illustrator, Beatrix
Potter in 1902. The story has never been out of print since it was
first published by Frederick Warne & Co. (today an imprint of
Penguin Random House) and has sold in excess of 45 million copies
globally. Beatrix Potter personally oversaw the launch of
subsequent products, making Peter Rabbit the oldest licensed
character in history. Today over 2 million of her 'little books'
are sold globally every year, whilst Peter Rabbit has appeared in
books and products in more than 110 countries throughout the
world.
Penguin Ventures (part of the Penguin Random House Group) is
committed to growing and protecting The Peter Rabbit(TM) brand and
manages The World of Beatrix Potter(TM), one of the world's longest
running and largest international literature-based licensing
programmes.
www.peterrabbit.com
PETER RABBIT(TM) (c) Frederick Warne & Co. 2019. PETER
RABBIT and BEATRIX POTTER are trademarks of Frederick Warne &
Co., a Penguin Random House Company. All rights reserved.
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END
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