BNN Technology PLC Successful Launch of Football Microsites in China (7787G)
June 01 2017 - 2:00AM
UK Regulatory
TIDMBNN
RNS Number : 7787G
BNN Technology PLC
01 June 2017
1 June 2017
Successful Launch of Football Microsites in China
Key milestone in data strategy reached with successful launch of
microsites for Manchester City FC, Arsenal FC and FC Barcelona in
China
BNN Technology (AIM:BNN), a London-listed Chinese technology,
content and services company, confirms that it has successfully
launched three microsites through the Xinhua News Mobile App for
Manchester City FC, Arsenal FC and FC Barcelona. The microsites
offer a combination of exclusive club content and unique promotions
targeted at soccer fans across China and were supported by
promotional activity around our first two soccer training camps
that were held earlier this month.
The microsites form part of BNN's wider data strategy, using
unique content and offerings to attract users to register with the
Group's sites and apps, creating a broad marketing platform based
on high-quality user data. Specifically, the sites and camps are
driving significant customer acquisition for the Group to utilise
across all of its sales platforms, which can support new B2C
channels across our product and service range. Since the launches
earlier this month and promotional activity around the two camps,
BNN has collected considerable and valuable consumer data from
registered users of the microsites. The Board is extremely
encouraged by the early results, which have significantly exceeded
its targeted expectations, in terms of both the quality of the data
generated and the quantity of customer acquisition.
The training camps in May achieved widespread media coverage in
China across print, television, internet TV and other online
channels. Eight further camps in June, relating to Manchester City
and Arsenal, followed by two Barcelona camps in July and continued
promotional activity around these initiatives, give the Board
confidence that user numbers will continue to grow and deliver
deep, segmented data on Chinese football fans, which will be highly
valuable in supporting our sales platforms.
These campaigns have successfully raised awareness and delivered
a significant user base of consumers over 18 years old that we
believe will expand as new content is featured in the coming
months. This project allows us to promote to an expanded and better
targeted audience our complete suite of products and services, and
those of our partners, from mobile top-ups, higher margin mobile
bandwidth, utility payments, soon to be launched (by end June)
petrol card top ups and our motorist services platform.
Whilst user numbers remain confidential for the time being, we
hope to be able to report specific metrics in future. Nonetheless,
although we are only a few weeks into the project, the volumes have
markedly exceeded initial expectations and the quality of data
collected leaves the Board extremely encouraged about the prospects
for our platforms to leverage this data to attract significant
advertising revenues in 2017 and beyond.
Darren Mercer, Chief Executive of BNN Technology, said:
"As our services continue to roll out across China, the
acquisition and retention of users is vital. We believe this launch
demonstrates that our unique football content gives us a leading
edge in this regard. The impressive initial results delivered over
the last few weeks have, the Board believes, already established
one of the largest football-related databases in China. As a result
we are very hopeful that the opportunities to promote products and
payment services to this user group, based on the data being
acquired, should drive revenue generation in the latter half of
2017 and beyond."
For further information, please contact:
BNN Technology plc
Darren Mercer, Chief Executive
Scott Kennedy, Chief Financial
Officer +44 (0) 1565
Stephen Benzikie, Communications 872990
Brunswick Group (Public Relations) +44 (0) 20 7404
Brian Buckley / Diana Vaughton 5959
Strand Hanson Limited (Nominated
& Financial Adviser) +44 (0) 20 7409
Andrew Emmott / Ritchie Balmer 3494
Mirabaud Securities LLP (Broker) +44 (0) 20 3167
Peter Krens 7221
About the Group
BNN Technology plc is a Chinese technology, content and services
company that builds long-term partnerships to deliver China's
citizens with value-added services, content and evolving
opportunities.
Listed on AIM since 2014, the Group principally engages in
providing technology to partners to facilitate fulfilment of
payments online and on mobile apps through partnerships or
affiliate agreements with corporate and key government partners,
and developing digital content, both online and mobile. Through
NewNet and its partnership with Xinhuatong, BNN facilitates mobile
payments, through its technology platform, on the Xinhua News
mobile app in 12 provinces in China. The Chinese consumer shift to
'life on mobile' is only just beginning and BNN's platform
technology enables urban and rural communities across China to
access exclusive content and pay for more services online.
The Group employs nearly 300 professionals throughout China.
This information is provided by RNS
The company news service from the London Stock Exchange
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