ATTRAQT Group PLC Partnership with Early Birds
March 18 2019 - 3:01AM
RNS Non-Regulatory
TIDMATQT
ATTRAQT Group PLC
18 March 2019
18 March 2019
RNS Reach
Attraqt Group plc
("Attraqt", the "Group" or the "Company")
Partnership with Early Birds
Attraqt Group plc (AIM: ATQT) is pleased to announce its
strategic partnership with Early Birds, a market leader in
AI-driven ecommerce personalization in France.
The partnership will see Attraqt and Early Birds combine their
best-of-breed ecommerce capabilities to offer retailers an enhanced
personalization solution. The two companies will jointly pursue new
business opportunities and each look to cross-sell their specialist
capabilities to their customers.
The partnership will provide Attraqt with further opportunities
for commercial growth through the provision of a clear route to
market in the French retail industry. Alongside this, the
partnership will allow Attraqt to rapidly and cost-effectively
provide its customers with access to an enhanced personalization
solution, underpinned by best-in-class data architecture and AI,
increasing Attraqt's value proposition for both current and
potential new clients.
Early Birds builds personalization strategies at scale and is a
specialist in using AI to deliver better conversions, improved
operational efficiencies and ultimately more valuable experiences
for retailers' customers. Early Birds works with a range of brands
including Cdiscount, La Redoute and The Fork.
The commencement of this partnership is in line with three of
the Group's strategic priorities, as announced in the Group's 2018
Annual Report: enhancing partnerships, replicating UK success in
other geographies, and increasing the speed of innovation with a
particular focus on AI.
John Raap, Chief Partner and Strategy Officer at Attraqt
said:
"We're delighted that our partnership with Early Birds offers
customers a rare opportunity to accelerate phenomenal shopper
experiences in an omnichannel environment. This is a market
dominated by vendors who tend to offer retailers an 'either/or'
approach to expertise in search, merchandising and personalization.
Together with Early Birds, we can now confidently offer retailers
an incredibly powerful toolkit of solutions across the customer
journey- embedded in our mutual capabilities in delivering smart
data insights and AI-automation."
Laëtitia Comès, co-Founder at Early Birds says:
"Our partnership with Attraqt signals our maturity in the
ecommerce market, and we are thrilled to be able to extend our
reputation of being personalization leaders beyond the French
market. Together with Attraqt, our investment in developing and
deploying the best AI-algorithms alongside this newly gained layer
of sophisticated search and merchandising will certainly drive new
standards for ecommerce experiences for our existing and mutual
customers."
About Attraqt
Attraqt (LON: ATQT) powers exceptional shopping experiences for
over 240 of the world's leading retail brands. Attraqt's core
product, Fredhopper Discovery Platform, drives relevant and
inspiring ecommerce experiences through personalization, search,
recommendations, internationalization and Merchandising SaaS
solutions. Simple-to-use interfaces and efficient workflows enable
Merchandisers to take full control and enhance the value of smart
automation with their own strategic expertise and creativity.
Attraqt is publicly listed on LSE: AIM and headquartered in
London, with offices in Amsterdam, Chicago, Paris, Sofia, Hamburg
and Sydney.
About Early Birds
Early Birds, a market leader for Personalization in France,
brings together data & marketing teams on a best-in-class
platform to orchestrate AI models in real-time, build true
personalization strategies and create differentiated experiences at
scale. Open. Modern. Scalable.
Early Birds is the only solution on the market capable of
integrating its clients' algorithms to provide a global
personalization offer: data refinement, AI algorithm development,
smart merchandising, testing and optimization.
Founded in 2012, Early Birds is based in Paris and London and
works with the largest players in the French e-commerce market,
representing over 80 clients, among which are Fnac-Darty, La
Redoute, Cdiscount and The Fork.
www.early-birds.io
Contact details:
For Early Birds
Marion Ravut
Chief Marketing Officer - Early Birds
marion.ravut@early-birds.io
+33 6 38 30 37 76
For Attraqt
Sandhya Shyam
Senior Marketing Manager - Attraqt
sshyam@attraqt.com
+44 785 260 1625
Nikki Alvey
The PR Network
Tel: +44(0)7973 354 706
Nikki.alvey@theprnetwork.co.uk
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