STOCKHOLM, June 11, 2018 /PRNewswire/ --
Today love is controlled by states and religions – this means
same-sex marriages are forbidden in 87% of all countries in the
world. That's the background to the initiative Marriage
Unblocked – a digital platform where everyone, no matter the label,
can propose, exchange vows and get married on blockchain,
anonymously or proudly in public.
Behind the initiative is the Swedish sports fashion brand Björn
Borg that once again takes a stand for love and equality.
–We believe that sport is love and love is equal. The first
basic right is to love whomever you want. With our new platform
Marriage Unblocked we can decentralize power and open up marriages
for everyone wanting to get married, says Jonas Lindberg Nyvang,
Marketing Director at Björn Borg.
The platform enables anyone to go down the aisle digitally,
store their vows forever and get a certificate of their digital
marriage.
The first couple to get married on Marriage Unblocked is Sybille
and Alexandra from Switzerland, a
country where same-sex marriages are not recognized by law.
– We can now call each other wife and wife. This feels
absolutely fantastic! Our blockchain marriage won't give us any
equal and legal rights yet, but feeling more accepted is a big step
forward. We thoroughly hope marriage unblocked helps push societies
to recognize a basic human right – marriage equality, says Sybille
and Alexandra.
Blockchain decentralizes power
Blockchain is a new technology that allows you to store
information forever, without the involvement of any third parties
such as the state or church. The most renown use case is Bitcoin, a
cryptocurrency – but blockchain can be used to decentralize any
system of power, not only banking. Now Björn Borg uses the same
technology to open up marriages for everyone. The digital platform
is built by Superblocks, a company that pushes the boundaries of
blockchain.
–Blockchain is not just a technological revolution, it is
primarily a socioeconomic revolution. Through its permissionless
nature, blockchain can provide new perspectives and solutions to
many of the new challenges that societies face today. Marriage
Unblocked is a great example of how we can use technology to
question how marriage is controlled and set up, says Thomas Backlund, founder of
Superblocks.
Visit the platform: http://www.marriageunblocked.com/
Watch the film about equal love:
https://youtu.be/Kpt_DPeRWGw
Download press kit: https://we.tl/fCYokl53li
For more information & pictures, please contact:
Johanna Juhlin, Brand
Marketing Manager, Björn Borg.
johanna.juhlin@bjornborg.com, +4673-5027216.
Emma Bengtsson, PR and Social Media Manager, Björn Borg
emma.bengtsson@bjornborg.com, +4673-0579820.
About Superblocks
Superblocks was founded in
2012 on the concepts of decentralization and the empowerment of
users. They provide open source accessible tools so that users can
build their things on the blockchain and make the world a more
awesome place.Visit www.superblocks.com for more
information.
This information was brought to you by Cision
http://news.cision.com
The following files are available for download:
http://mb.cision.com/Main/897/2545120/857852.pdf
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SOURCE Björn Borg