Experian to Appeal UK Privacy Watchdog's Action Against Marketing Unit
October 27 2020 - 9:21AM
Dow Jones News
By Adria Calatayud
Experian PLC said Tuesday that it intends to appeal against a
decision by the U.K. privacy watchdog ordering the company to make
changes to its marketing services.
The Information Commissioner's Office earlier on Tuesday said it
has given the U.K. credit-checking company an enforcement notice
compelling it to make changes within nine months or risk further
action that could involve a fine of up to 20 million pounds ($26
million).
The enforcement notice followed a two-year investigation by the
ICO into how Experian, Equifax Inc. and TransUnion used personal
data within their data broking businesses for direct marketing
purposes.
The ICO said all three companies made improvements to their
direct marketing services business as a result of its work. The
regulator said it is taking no further action against Equifax and
TransUnion, as they withdrew some products and services alongside
the improvements.
The ICO said Experian made progress in improving compliance, but
didn't go far enough.
Experian said it disagrees with the ICO's decision, as it
believes the regulator's view goes beyond legal requirements. The
enforcement notice relates to Experian's U.K. marketing services,
which represent 1% of the group's revenue.
Write to Adria Calatayud at adria.calatayud@dowjones.com
(END) Dow Jones Newswires
October 27, 2020 09:06 ET (13:06 GMT)
Copyright (c) 2020 Dow Jones & Company, Inc.
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