Lower prices for high-volume Virgin Plus data plans achieve
Government of Canada's 25% price reduction target ahead of
schedule
MONTRÉAL, Sept. 29, 2021 /CNW
Telbec/ - Bell today announced further reductions in monthly
pricing for mobile data plans from Virgin Plus as of October 5, 2021, offering Virgin Plus Members
even more value while achieving federal targets for reduced
wireless costs several months in advance.
"Our goal at Bell is to advance how all Canadians connect, and
these latest mobile data price reductions build on the actions
we're taking every day to make our world-leading networks and
services even better," said Mirko
Bibic, President and CEO of BCE and Bell Canada. "By continuing to make more
lower-priced options available, and in this case ahead of a
timeline set by the Government of Canada, Bell is continuing to
deliver unparalleled value to Canadians while also supporting
important public policy objectives."
The reduced prices come into effect several months in advance of
federal expectations announced in March
2020 that 2 gigabyte (GB), 4 GB and 6 GB data plans that
include unlimited talk and text should be available to all
Canadians at prices that would be 25% lower by early 2022.
These latest price decreases add to the overall trend towards
lower wireless prices in Canada.
According to Statistics Canada, pricing for wireless service has
declined 31% since January 2019 while
the price Canadians pay for all goods and services combined has
increased nearly 7% over the same period. Since the start of 2021
and prior to these latest decreases taking effect, wireless prices
have declined by 15% at a time when overall inflation has been
growing more rapidly than in recent years.
Virgin Plus enables Members to benefit from high-quality
connections and a range of data plans that suit their individual
needs. Virgin Plus also delivers award-winning customer care –
online, in-store, over the phone and with Virgin Plus' top-rated
app – as well as Member Benefits, including food, fashion and
entertainment deals.
"Using Bell's far-reaching wireless network to deliver fast and
reliable data services ensures Virgin Plus mobile Members can
connect with friends and family and access the data they need, when
and where they want," said Claire
Gillies, President, Bell
Mobility. "By further lowering the prices Members pay each
month for select data plans that include unlimited talk and text
nationwide, more Canadians will now be able to benefit from the
outstanding value that Virgin Plus offers, including the many
extras available to Members."
Please see the table below for more about the latest Virgin Plus
mobile price reductions. The plans will be available throughout
Canada on Tuesday, October 5 at all
Virgin Plus stores nationwide and online at VirginPlus.ca.
|
Data per month
at 4G/LTE speeds
|
ISED* benchmark price
per
month (Winter 2020)
|
Virgin Plus price per
month
as of Oct 5, 2021**
|
ISED target
achieved
|
|
2 GB
|
$50
|
[$37.50]
|
√
|
|
4 GB
|
$55
|
[$41.25]
|
√
|
|
6 GB
|
$60
|
[$45.00]
|
√
|
|
*
|
Innovation, Science
and Economic Development Canada
|
|
**
|
Post-paid, BYOP
(Bring Your Own Phone) and include unlimited talk and text
nationwide
|
About Bell
Bell is Canada's largest communications
company, providing advanced broadband wireless, TV, Internet media
and business communication services throughout the country. Founded
in Montréal in 1880, Bell is wholly owned by BCE Inc. To learn
more, please visit Bell.ca or BCE.ca. Virgin Plus is mobile,
plus internet, plus TV plus so much more. At Virgin Plus, you're
more than a customer – you're a Member. Members get everyday deals
on the hottest brands in food, fashion, travel, and changes to win
VIP money-can't-buy experiences. To learn more, head online or
find us on Facebook, Twitter or Instagram.
Through Bell for Better, we are investing to create a better
today and a better tomorrow by supporting the social and economic
prosperity of our communities with a commitment to the highest
environmental, social and governance (ESG) standards. This includes
the Bell Let's Talk initiative, which promotes Canadian mental
health with national awareness and anti-stigma campaigns like Bell
Let's Talk Day and significant Bell funding of community care and
access, research and workplace leadership initiatives throughout
the country. To learn more, please visit Bell.ca/LetsTalk.
Media inquiries
Bell
Jacqueline Michelis
jacqueline.michelis@bell.ca
613 785-1427
@Bell_News
Virgin Plus
Elaine Johnston
elaine.johnston@virginplus.ca
416 953-9658
SOURCE Bell Canada