VANCOUVER, BC, Sept. 8,
2022 /PRNewswire/ - BBTV Holdings Inc. (TSX:
BBTV) (OTCQX: BBTVF) (Frankfurt:
64V) ("BBTV" or the "Company"), the leading creator monetization
company with a mission to help creators become more successful,
today announced it has entered into an agreement to provide
comprehensive Content Management solutions to the World Famous
Harlem Globetrotters, the originators of basketball style.
- As part of BBTV's expansive Content Management
solutions, BBTV will provide the Harlem Globetrotters with
Rights Management, Channel Management and Content Development
solutions across multiple platforms including YouTube and
Facebook.
- The Harlem Globetrotters have an extensive library of
premiere content as a beloved staple of basketball entertainment
worldwide.
- Content Management is a key and growing component of BBTV's
Plus Solutions and continues to represent one of the Company's key
growth areas and highest gross margins.
"The Harlem Globetrotters are truly iconic in the world of
basketball, instilling in a global community of fans a true love
for the game. That kind of inspiration is one of the keys to
building and expanding a strong community for the digital
generation," commented Lewis Ball,
Chief Strategy Officer, BBTV. "We've seen first-hand how powerful
sports fandom can be for Millennials and Gen Z across digital
platforms, and we couldn't be more excited to harness that power
for the Globetrotters. Working on a comprehensive basis really
enables us to exercise the full power of our Content Management
solutions, from Rights and Channel Management to Content
Development. These solutions truly combine to be more than the sum
of their parts, as they work together hand-in-hand to build a
community that extends well-beyond any individual platform."
For over 95 years, the Harlem Globetrotters have been committed
to spreading joy through their artful athleticism and unparalleled
basketball skill. With 13 Globetrotters currently inducted into the
Naismith Memorial Basketball Hall of Fame, fans around the world
have witnessed the team's finesse on the court, ankle-breaking
moves, jaw-dropping swag, and rim-rattling dunks. They have
showcased their iconic brand of basketball in over 124 countries
and territories across six continents since 1926. The Harlem
Globetrotters will celebrate their upcoming centennial in 2026.
"The Harlem Globetrotters are an iconic global brand that holds
a special place in the hearts of fans worldwide. BBTV is the right
partner for us as we continue to build our digital presence and
grow our legacy with new generations to come," said Keith Dawkins, President of Harlem Globetrotters
and Herschend Entertainment Studios.
For more information please visit www.bbtv.com.
About BBTV
BBTV is a global media and technology company headquartered in
Vancouver, Canada. The Company's
mission is to help content creators become more successful. With
creators ranging from individuals to global media brands, BBTV
provides comprehensive, end-to-end Solutions to increase viewership
and drive revenue powered by its innovative technology, while
allowing creators to focus on their core competency – content
creation. In December 2021, BBTV had
the fourth most unique monthly viewers among digital platforms with
more than 600 million globally, who consumed more than 35 billion
minutes of video content [1]. (www.bbtv.com)
[1]
|
Calculations and
classifications made by BBTV based on data from Comscore's "Top 12
Countries = December 2021 comScore Video Metrix Media Trend –
Multi-Platform – Top 100 Video Properties Report"; Top 12 countries
represent ~50% of world's digital population.
|
The World-Famous Harlem Globetrotters – THE
originators of basketball style, captured by dynamic athletes with
unmatched skills and influencers of today's game. The team has
showcased their iconic brand of basketball in over 124 countries
and territories across six continents since 1926. Proud inductees
into the Naismith Memorial Basketball Hall of Fame, their mission
continues to advance the game of basketball and deliver
exciting and interactive entertainment to the world. If you have
ever seen a jump shot, slam dunk or a half-court hook shot, you
have witnessed the creative moves made famous by the Globetrotters.
The Harlem Globetrotters International, Inc. is a subsidiary of
Herschend Enterprises, the largest family-owned themed
entertainment company in the U.S.
For more information about the Harlem Globetrotters, visit the
Globetrotters' official website: www.harlemglobetrotters.com and
follow them on Twitter, Instagram, Facebook, and YouTube.
Forward Looking
Statements
This press release contains "forward–looking information" and
"forward-looking statements" within the meaning of applicable
securities laws (collectively, "forward-looking information").
Forward-looking information is not information about historical
facts but instead represents the Company's intentions, beliefs,
plans, goals, objectives and strategies regarding future events and
results. Forward-looking information contained in this press
release includes statements that BBTV will provide the Harlem
Globetrotters with Rights Management, Channel Management and
Content Development solutions across multiple platforms including
YouTube and Facebook; Content Management is a key and growing
component of BBTV's Plus Solutions; and BBTV's Content
Management solutions truly combine to be more than the sum of
their parts, as they work together hand-in-hand to build a
community that extends well-beyond any individual
platform. Forward-looking information is necessarily based on
a number of estimates and assumptions that the Company considered
appropriate and reasonable as of the date such information is
given, including but not limited to the Company's assumptions that
its services for Harlem Globetrotters will be successful and will
result in the desired outcomes; it will continue to acquire new
customers for its Content Management services and expand its
existing services; and its Content Management solutions will be
successful in building communities that extend beyond any
individual platform. Forward-looking information is subject
to known and unknown risks, uncertainties, and other factors, many
of which are beyond the Company's control, that may cause actual
results, performance or achievements to be materially different
from those expressed or implied by such forward-looking
information, including but not limited to the risk that the
Company's assumptions on which its forward-looking information is
based may not be accurate; the effect of competition; that the
Company's agreements with platforms, studios, creators or others
(including without limitation, Harlem Globetrotters), may terminate
early or not be renewed either on similar terms or at all; that the
Company's Plus Solutions may not continue to be attractive to
clients and may not continue to grow; and the impact of the
continuing COVID-19 pandemic; as well as the factors discussed
under "Risk Factors" in the final prospectus of the Company dated
October 22, 2020, and in its Annual
Information Form dated March 29, 2022
filed on sedar at www.sedar.com and in the Company's other filings
with the Canadian securities regulatory authorities at
www.sedar.com. The Company does not undertake any obligation to
update any forward–looking information, whether as a result of new
information, future events or otherwise, except as expressly
required by applicable law.
BBTV has relied solely on Harlem Globetrotters for the
information in this press release regarding them, and does not
accept any responsibility for verifying, or the accuracy of, such
information, nor any forward-looking information contained
therein.
For further information please contact:
Media
Relations: pr@bbtv.com
Investor Relations: ir@bbtv.com
BBTV-C
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SOURCE BBTV Holdings Inc.