PUMA to become the new kit supplier of RB Leipzig
February 27 2024 - 4:30AM
Business Wire
Sports company PUMA has signed a long-term partnership with
Bundesliga football club RB Leipzig and will equip all men’s,
women’s and youth teams from the 2024/25 season onwards.
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Sports company PUMA has signed a
long-term partnership with Bundesliga football club RB Leipzig and
will equip all men’s, women’s and youth teams from the 2024/25
season onwards. (Graphic: Business Wire)
Following the club’s meteoric rise from the fifth tier of German
football to the top flight, RB Leipzig has been a breath of fresh
air in the Bundesliga and has managed to qualify for the Champions
League six times. The club also won the DFB-Cup twice and the
DFL-Supercup once. The women’s team was promoted to the Bundesliga
in 2023.
“The Red Bulls of RB Leipzig have made a name for themselves in
a very short time, not just in Germany but also internationally,”
said PUMA CEO Arne Freundt. “We are looking forward to many
fantastic football moments and are excited to join the club on this
successful journey in the coming years.”
Apart from supplying kits to the different teams, PUMA also
secured wide ranging rights for sponsorship, merchandising, match
day advertising in the Red Bull Arena and the RB Leipzig Football
Academy, as well as digital activations. PUMA will also equip RB
Leipzig’s esports team.
“We are glad that we have secured a long-term partnership with
such a well-known company. For RB Leipzig, the partnership with
PUMA is another big and important step in the development of the
club,” said Johann Plenge, Managing Director of RB Leipzig. “Not
only will we benefit from PUMA’s first-class knowledge and equip
our teams for the biggest possible success, but we will also work
on different projects together and push innovation in football.
PUMA is young, dynamic and fast, which matches perfectly with our
values as a club and our RB-Leipzig DNA.”
PUMA
PUMA is one of the world’s leading sports brands, designing,
developing, selling and marketing footwear, apparel and
accessories. For 75 years, PUMA has relentlessly pushed sport and
culture forward by creating fast products for the world’s fastest
athletes. PUMA offers performance and sport-inspired lifestyle
products in categories such as Football, Running and Training,
Basketball, Golf, and Motorsports. It collaborates with renowned
designers and brands to bring sport influences into street culture
and fashion. The PUMA Group owns the brands PUMA, Cobra Golf and
stichd. The company distributes its products in more than 120
countries, employs about 20,000 people worldwide, and is
headquartered in Herzogenaurach/Germany.
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version on businesswire.com: https://www.businesswire.com/news/home/20240227678721/en/
Media Contact: Robert-Jan Bartunek – PUMA Corporate
Communications – robert.bartunek@puma.com
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