Frito-Lay's TrueNorth(R) Brand Introduces Two New Flavors Just for the Holidays
December 15 2009 - 7:00AM
PR Newswire (US)
Line of 100% Natural Nut Snacks Now Features Cranberry, Vanilla and
White Chocolate Combinations PLANO, Texas, Dec. 15 /PRNewswire/ --
The TrueNorth brand, PepsiCo's Frito-Lay line of 100 percent
natural nut snacks, is continuing its commitment to provide
consumers with extraordinary nut snacks, with the addition of two
new unique holiday flavors: Almond Cranberry Vanilla and Almond
Cranberry Vanilla in White Chocolate. Inspired by traditional
holiday flavors, these clusters combine the perfect blend of
roasted almonds, cranberries and a touch of vanilla. Like the other
varieties in the TrueNorth line Frito-Lay launched last year, each
of the holiday flavors offers consumers a different snacking
experience fit for a wide range of occasions. "With these holiday
flavors, we're offering consumers a delicious, unique snacking
experience with a hint of holiday sweetness," said Michelle Rule,
Director of Marketing, TrueNorth brand, Frito-Lay North America.
"Plus, these snacks provide the added convenience and benefit of
resealable packaging to make them easy to share with family and
friends." These holiday TrueNorth snacks are currently available in
two distinctly different flavors, including: -- Almond Cranberry
Vanilla Clusters: With a surprising hint of natural sweetness,
these delicious 100% natural nut clusters combine the perfect blend
of roasted almonds, cranberries and a touch of vanilla;
transforming simple, wholesome ingredients into extraordinary
snacking experiences. Now available at select national retailers.
-- Almond Cranberry Vanilla Clusters in White Chocolate: Covered
with a delicious layer of pure white chocolate, these 100% natural
nut clusters have the perfect blend of roasted almonds, cranberries
and a touch of vanilla. They are the perfect holiday snack to share
with family and friends for a special treat. Now available
exclusively at Sam's Club stores. The new TrueNorth holiday flavors
are currently available nationally for a limited time in the nut
aisle of select retailers for $3.29 per 5 oz bag and at Sam's Club
for $8.34 per 18 3/4 oz box that's perfect for sharing with
friends. TrueNorth first launched in 2008 with Pecan-Almond-Peanut
Clusters, Almond Clusters, Pistachio Crisps and Almond Crisps. For
more information on TrueNorth brand and where to buy these
extraordinary new snack varieties, visit
http://www.truenorthsnacks.com/ Frito-Lay North America is the $12
billion convenient foods business unit of PepsiCo (NYSE:PEP), which
is headquartered in Purchase, NY. In addition to Frito-Lay, PepsiCo
business units include Pepsi-Cola, Quaker Foods, Gatorade and
Tropicana. Learn more about Frito-Lay at the corporate Web site,
http://www.fritolay.com/, the Snack Chat blog,
http://www.snacks.com/ and on Twitter at
http://www.twitter.com/fritolay. PepsiCo offers the world's largest
portfolio of billion-dollar food and beverage brands, including 18
different product lines that each generate more than $1 billion in
annual retail sales. Our main businesses - Frito-Lay, Quaker,
Pepsi-Cola, Tropicana and Gatorade - also make hundreds of other
nourishing, tasty foods and drinks that bring joy to our consumers
in over 200 countries. With more than $43 billion in 2008 revenues,
PepsiCo employs 198,000 people who are united by our unique
commitment to sustainable growth, called Performance with Purpose.
By dedicating ourselves to offering a broad array of choices for
healthy, convenient and fun nourishment, reducing our environmental
impact, and fostering a diverse and inclusive workplace culture,
PepsiCo balances strong financial returns with giving back to our
communities worldwide. For more information, please visit
http://www.pepsico.com/. Contact: Aurora Gonzalez Frito-Lay
972-334-3821 DATASOURCE: Frito-Lay CONTACT: Aurora Gonzalez of
Frito-Lay, +1-972-334-3821 Web Site: http://www.fritolay.com/
http://www.truenorthsnacks.com/ http://www.pepsico.com/
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