WPP Partners With India's InMobi Group
September 11 2019 - 2:23AM
Dow Jones News
By Adria Calatayud
WPP PLC (WPP.LN) said Wednesday that it has entered into a
long-term partnership with Indian marketing and
advertising-platform provider InMobi Group to help marketers
enhance brand experiences.
The U.K. advertising company said the partnership aims to
translate data insights into marketing action. WPP said it will
provide content, media, data and research, while its Indian partner
will provide marketing software as well as media, data and consumer
platforms.
Write to Adria Calatayud at
adria.calatayudvaello@dowjones.com
(END) Dow Jones Newswires
September 11, 2019 02:08 ET (06:08 GMT)
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