IHG® Expands Its Relationship with WPP
August 08 2019 - 9:00AM
Business Wire
InterContinental Hotels Group (IHG®), one of the world’s leading
hotel companies, has expanded its relationship with WPP (NYSE:WPP)
by awarding it the global public relations business for its
Mainstream and Upscale brands.
The global consolidation of PR responsibilities will now be
handled by Ogilvy, Hill+Knowlton Strategies and BCW (Burson Cohn
& Wolfe) and will be led out of Ogilvy’s New York office. WPP
will provide PR counsel and support for Holiday Inn® Hotels &
Resorts, Holiday Inn Express®, avid™ hotels, Staybridge Suites®,
Candlewood Suites®, Crowne Plaza® Hotels & Resorts, EVEN Hotels
® and voco™ Hotels in key markets around the world.
Emma Corcoran, Vice President of Global Corporate Communications
at IHG®, said: "With some of the world’s largest and well-known
brands, such as Holiday Inn and Crowne Plaza, each of our hotels
provides guests with a unique travel experience. Partnering with
WPP to tell engaging stories that drive greater awareness and
preference among consumers is an important part of how we
differentiate ourselves in the industry.”
Mark Read, WPP CEO, said: “It is always gratifying to win
business from existing clients, particularly from such a strong
global brand as IHG®. It shows that clients are reacting positively
to our efforts to simplify our offer and make our talent more
accessible.”
Jaime Prieto, Global Client Leader for WPP Team IHG®, said:
“IHG® has a diverse and impressive portfolio of brands, and we are
proud to be deepening our relationship with them globally.”
This marks an expanded partnership between WPP and IHG, who have
worked together in select regional markets since 2012.
About WPP
WPP is a creative transformation company. We build better
futures for our clients through an integrated offer of
communications, experience, commerce and technology. For more
information, visit www.wpp.com.
About IHG®
IHG® (InterContinental Hotels Group) [LON:IHG, NYSE:IHG (ADRs)]
is a global organisation with a broad portfolio of hotel brands,
including Six Senses Hotels Resorts Spas, Regent Hotels &
Resorts, InterContinental® Hotels & Resorts, Kimpton® Hotels
& Restaurants, Hotel Indigo®, EVEN® Hotels, HUALUXE® Hotels and
Resorts, Crowne Plaza® Hotels & Resorts, voco™, Holiday Inn®,
Holiday Inn Express®, Holiday Inn Club Vacations®, Holiday Inn
Resort®, avid™ hotels, Staybridge Suites®, Atwell Suites™,and
Candlewood Suites®.
IHG franchises, leases, manages or owns more than 5,700 hotels
and nearly 856,000 guest rooms in more than 100 countries, with
over 1,900 hotels in its development pipeline. IHG also manages
IHG® Rewards Club, our global loyalty programme, which has more
than 100 million enrolled members.
InterContinental Hotels Group PLC is the Group’s holding company
and is incorporated in Great Britain and registered in England and
Wales. More than 400,000 people work across IHG’s hotels and
corporate offices globally.
Visit www.ihg.com for hotel information and reservations and
www.ihgrewardsclub.com for more on IHG Rewards Club.
For our latest news, visit: www.ihgplc.com/media And follow us
on social media at: https://twitter.com/ihgcorporate
www.facebook.com/ihgcorporate
www.linkedin.com/company/intercontinental-hotels-group
View source
version on businesswire.com: https://www.businesswire.com/news/home/20190808005435/en/
WPP: Kevin McCormack kevin.mccormack@wpp.com +1 212 632
2239 Martina Suess martina.suess@wpp.com +1 917 456 5049
IHG®: Neil Hirsch, Director Global PR Marketing Commercial
and Technology neil.hirsch@ihg.com +1 770 604 5775
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