BCW Wins 2019 Artificial Intelligence Excellence Award
March 13 2019 - 5:28PM
Business Wire
BCW (Burson Cohn & Wolfe) today announced it was a winner in
the Business Intelligence Group’s Artificial Intelligence
Excellence Awards program for its work on behalf of client
Boehringer Ingelheim in creating the first-ever AI chatbot for
global patient education launched by a pharmaceutical company. BCW
and Boehringer Ingelheim were honored in the Limited Memory,
Product or Service – Large Company category.
The Facebook chatbot, Tabatha, part of the company’s global
“Think. Act. Breathe” asthma awareness campaign, was created to
help people understand the impact asthma has on their daily lives
in a private environment. Artificial Intelligence driven, Tabatha
is designed to help those with asthma to self-identify symptoms,
learn more about their risk and prepare for a doctor visit. Tabatha
was the first disease awareness resource able to measure not only
to what extent the information motivated people to learn more, but
also whether they intend to take action and see their doctor.
“AI enables an incredibly powerful approach for developing
educational and informative campaigns that allow clients to engage
on a one-to-one basis with their audience,” said Chad Latz, Chief
Innovation Officer, BCW. “In the pharmaceutical sector, AI layered
with emotional intelligence can be influential for improving
disease awareness and delivering critical information, in
real-time, in a highly personalized way. We are delighted by this
wonderful recognition by Business Intelligence Group.”
About Business Intelligence Group
The Business Intelligence Group was founded with the mission of
recognizing true talent and superior performance in the business
world. Unlike other industry award programs, these programs are
judged by business executives having experience and knowledge. The
organization's proprietary and unique scoring system selectively
measures performance across multiple business domains and then
rewards those companies whose achievements stand above those of
their peers. www.bintelligence.com
About BCW
BCW is one of the world’s largest full-service global
communications agencies. Founded by the merger of Burson-Marsteller
and Cohn & Wolfe, BCW delivers digitally and data-driven
creative content and integrated communications programs grounded in
earned media and scaled across all channels for clients in the B2B,
consumer, corporate, crisis management, CSR, healthcare, public
affairs and technology sectors. BCW is a part of WPP (NYSE: WPP), a
creative transformation company. For more information, visit
www.bcw-global.com.
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Catherine.Sullivan@bcw-global.com212.798.9501
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