PARSIPPANY, N.J., March 22, 2021 /PRNewswire/ -- Wyndham
Hotels & Resorts, the world's largest hotel franchising company
with over 8,900 hotels across nearly 95 countries, announces the
opening of Hotel Avenue Louise Brussels, its first Trademark
Collection by Wyndham hotel in Belgium. The new property is situated in the
heart of Brussels, close to many
of the capital's landmarks and attractions, making it the ideal
destination for travellers looking to explore the history and
culture of the city. Owned by Atom Hoteles and managed by Hotel
Collection International (HCI), the stylish hotel underwent a
$3.1 million refurbishment and is
slated to open later this month.
Launched in 2017, Trademark Collection by Wyndham is designed
for travelers seeking distinctive, attainable accommodations in
sought-after destinations, with each Trademark hotel maintaining
its own unique attributes. The addition in Belgium is the latest in the brand's fast
growth trajectory around the world over the past four years, with
113 hotels in the U.S., Canada,
Belize, Mexico, Sint
Maarten, Curacao,
Australia, Germany, Austria, Switzerland and now Belgium.
The brand is set to continue its international growth with
properties slated to open in Budapest, San
Francisco, as well as an additional property in Belize later this year.
Christian Michel, Vice President
for Development Europe, Wyndham Hotels & Resorts said: "This
new opening marks an exciting step in expanding our Trademark
Collection by Wyndham portfolio in Europe and around the world. Our Trademark
brand is an important part of our conversion strategy. It
brings our powerful scale and world-class capabilities to
independent hoteliers seeking the competitive advantage of a global
hospitality company. Its growth is testament to the unparalleled
value of Wyndham's recognition, which has become incredibly
important at a time when travellers are looking for brands they
know and trust as they prepare to travel again."
Hotel Avenue Louise Brussels, Trademark Collection by Wyndham is
situated in one of the city's most popular areas, metres away from
the trendy shopping district of Avenue Louise, and within walking
distance of many iconic attractions including the historic
Grand-Place, the Horta Museum, as well as the famous Manneken Pis
statue. The local area offers guests bars, restaurants and
traditional bistros, all within walking distance from the
hotel.
Featuring classic décor, the hotel boasts 78 spacious and
soundproofed guest rooms, the cosy Louise
Bar serving breakfast and snacks throughout the day, a
patio, as well an English-style lounge with fireplace. The
property's rooftop features a new business centre, ideal for
executive meetings and special events. The hotel offers guests a
perfect balance between comfort and local charm and is
situated just 12km from Brussels Airport, a 20-minute walk from the
Eurostar international train terminal, and within easy reach of
public transportation. It also offers private parking space.
Hotel Avenue Louise Brussels, Trademark Collection by Wyndham is
managed by multi-market hotel management company HCI. The opening
in Brussels marks Wyndham's fourth
project with HCI in less than a year, following the recent openings
of three Ramada by Wyndham properties in Spain.
Sebastian Lodder, CEO of HCI
added: "The Trademark Collection by Wyndham is a hugely attractive
concept where no two hotels are the same. We are thrilled to be
working with Wyndham Hotels & Resorts on our fourth hotel under
one of their brands and to leave our own unique mark on this
fast-growing soft brand. We are looking forward to leveraging
Wyndham's scale, array of services and world class loyalty program
and welcoming guests from around the world to Hotel Avenue Louise
Brussels."
Hotel Avenue Louise Brussels, Trademark Collection by Wyndham is
the latest addition to Wyndham's portfolio in Belgium including Dolce by Wyndham La Hulpe,
Brussels, Ramada by Wyndham
Brussels Woluwe, as well as TRYP by Wyndham Antwerp.
Wyndham hotels in Belgium and
around the world participate in Wyndham Rewards®, the world's most
generous rewards program with thousands of hotels, vacation club
resorts and vacation rentals worldwide. Designed for the everyday
traveler, members earn a guaranteed 1,000 points with every
qualified stay and may redeem points for a wide range of rewards,
including free nights, gift cards, merchandise and more.
About Trademark Collection by Wyndham
Each of
Trademark Collection by Wyndham's upper-midscale-and-above hotels
around the world - from landmark hotels in Germany and Switzerland to its flagship hotel, The Galt
House Hotel in Louisville, Ky. -
boast three common attributes: character, charm, and individuality.
Launched in 2017, Trademark Collection is the first soft-brand
geared to three- and four-star hotel owners passionate about
upholding their hotels' independent spirit and designed for
everyday travellers seeking distinctive, attainable accommodations
in sought-after destinations. For more information, visit
www.wyndhamhotels.com/trademark.
About Wyndham Hotels & Resorts
Wyndham Hotels
& Resorts (NYSE: WH) is the world's largest hotel franchising
company by the number of properties, with over 8,900 hotels across
nearly 95 countries on six continents. Through its network of
approximately 796,000 rooms appealing to the everyday traveler,
Wyndham commands a leading presence in the economy and midscale
segments of the lodging industry. The Company operates a portfolio
of 20 hotel brands, including Super 8®, Days Inn®, Ramada®,
Microtel®, La Quinta®, Baymont®, Wingate®, AmericInn®, Hawthorn
Suites®, Trademark Collection® and Wyndham®. Wyndham Hotels &
Resorts is also a leading provider of hotel management services.
The Company's award-winning Wyndham Rewards loyalty programme
offers 86 million enrolled members the opportunity to redeem points
at thousands of hotels, vacation club resorts and vacation rentals
globally. For more information, visit www.wyndhamhotels.com.
About Hotel Collection
International
Hotel Collection
International is a pioneer company devoted to multi-brand hotel
management in Europe, Russia, CIS and Africa. Having worked with hotels in countries
such as Spain, Portugal, Belgium, France, Netherlands Georgia, Nigeria, Russia, Slovenia, Azerbaijan or Morocco, HCI is a true international hotel
management company, having the ability to adapt to different
regions and cultures. We're committed to making a positive
difference in the hospitality industry and the local community in
which our hotels are located.
About Atom Hoteles
Incorporated by Bankinter and GMA
Captial in January 2018, Atom Hoteles
is the first real estate investment trust in the Spanish hotel
investment market specialising in the hotel sector and are the
second largest hotel owner in Spain. Atom Hoteles focuses on
the acquisition, management and development of real estate assets
for lease in the hotel industry. Atom Hoteles portfolio totals 28
hotels, 6,626 rooms with an asset value of more than €700
million.
Contacts:
Silvia de
Candia
Wyndham Hotels & Resorts EMEA
+44 796 63 88 208
EMEACommunications@wyndham.com
Scott Carman
Wyndham Hotels & Resorts
+1 (973) 753-6590
scott.carman@wyndham.com
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SOURCE Wyndham Hotels & Resorts