Waddell & Reed, Inc. Creates New Advisor Desktop Application
May 20 2019 - 6:45AM
Business Wire
WaddellONE offers single sign-on access to
range of data, information
As it continues to boost its technology infrastructure in tandem
with its progress toward an enhanced advisor experience, Waddell
& Reed, Inc. today launched WaddellONE, a centralized advisor
desktop platform available to all associated financial
advisors.
Through one desktop solution, WaddellONE gives advisors direct
connectivity to several of the firm’s existing technology partners
– including Albridge Wealth Reporting, eMoney, Envestnet and its
Advisor Compensation Management system.
WaddellONE combines access to existing quick-link and online
applications – with the added benefit of market data, research, and
news coverage – in one location. It not only brings access to a
range of data and services -- including client, product,
processing, even reporting – but is scalable, allowing the capture
of added applications in the future.
“This simplifies advisors’ access to client data and various key
metrics that not only helps them best serve clients, it helps them
continue to manage and build their business by consolidating and
integrating applications,” said Phill Fournier, Senior Vice
President, Advisor Experience for Waddell & Reed, Inc.
It was initially introduced to a small pilot group of advisors
and field leaders over the last two months, who then provided
feedback and ideas on usage and adaptations, prior to this week’s
rollout to the full network of advisors. WaddellONE is built
utilizing the capabilities of Thomson ONE, an industry-leading
application available through Refinitiv (formerly the Financial and
Risk Business of Thomson Reuters).
“The feedback has been valuable, extremely positive, and it
validates the progress we’ve made in the last several months to
consistently build a stronger advisor experience and support system
across the firm,” said Shawn Mihal, President of Waddell &
Reed, Inc.
WaddellONE is a key part of an incremental series of
enhancements the firm will implement as part of its Business
Administration Program (BAP) through 2020. Additional components
will include enhanced reporting, improved data analytics, and a
simplified business submission processes.
Mihal noted that it’s another step in the strategic evolution of
Waddell & Reed’s wealth management business, focused on
improving its advisor experience through technological
enhancements, product expansion and broadening support. Waddell
& Reed, Inc. is one of the pioneers of the planning industry,
founded more than 80 years ago.
About Waddell & Reed
Founded in 1937, Waddell & Reed, Inc. is one of the oldest
financial planning firms in the U.S., providing total planning
services to clients throughout the United States through a network
of independent financial advisors. It is a subsidiary of Waddell
& Reed Financial, Inc. (NYSE: WDR).
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version on businesswire.com: https://www.businesswire.com/news/home/20190520005040/en/
Roger HoadleyVP, Communicationsrhoadley@waddell.com
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