Verizon returned to the Super Bowl with a heartfelt commercial
focusing on what 5G technology will never do – replace the bravery
and dedication of first responders, a community that has been a
critical Verizon partner for decades. The :60 spot titled “The
Amazing Things 5G Won’t Do” is narrated by Harrison Ford, marking
the first time the actor has done a commercial voiceover.
“Technology does amazing things to enable connections,” said
Ford. “But no connection is more important than the human
connection. It’s rewarding to partner with Verizon to celebrate the
human spirit of first responders during a moment as meaningful as
the Super Bowl.”
“At a moment when consumers are wary, wondering who they can
trust, we wanted to focus on the notion of reliability with our
Super Bowl campaign,” said Diego Scotti, Chief Marketing Officer,
Verizon. “First responders rely on us to provide technology that
helps them do their jobs and we rely on their bravery and
commitment every day. Celebrating them with a campaign that was
created with talent like Harrison Ford, Eddie Vedder, Eli Manning
and Peter Berg is truly impactful.”
In the Super Bowl spot, Verizon emotionally depicts heroic first
responders. It is made even more impactful by featuring "River
Cross", a track from Rock and Roll Hall of Fame inductee and
Grammy-award winning musical artist Pearl Jam's upcoming
album, Gigaton, out March 27.
The campaign, which is supported online with long form content
created by award-winning director Peter Berg and Film 47,
culminated with a :30 spot that aired immediately after the game.
The spot highlights One More Sunday, a nationwide call from Verizon
and the NFL for fans across the country to pledge the time they
spend watching football during the season to volunteer during the
off season. The spot, narrated by recently retired NFL player and
two-time Super Bowl champion Eli Manning, encourages fans to give
back to their communities. For more information, visit
GiveOneMoreSunday.com.
“Having played my last football season, I’m looking forward to
pledging even more of my time to volunteering. It’s great to see
the effort Verizon is putting into this really important campaign,”
said Manning.
Verizon’s 5G network is built right and a truly powerful
experience that has the potential to significantly impact
industries as diverse as public safety, health care, retail,
entertainment and sports. This was evident at the first Super Bowl
featuring 5G—Verizon’s 5G Ultra Wideband – today in Miami.
Credits:
“The Amazing Things 5G Won’t Do”:
Client - VerizonDiego Scotti, EVP Chief
Marketing OfficerAndrew McKechnie, SVP Chief Creative OfficerJohn
Nitti, SVP Chief Media OfficerKristin McHugh, VP Brand
DevelopmentAndrew Shafer, Marketing Director BrandTanya Jindani,
Marketing Manager BrandBrendan O’Malley, Broadcast Production
Manager
Agency - McCann New York Thomas Murphy,
Co-Chief Creative OfficerSean Bryan, Co-Chief Creative OfficerDan
Donovan, EVP Deputy Chief Creative OfficerMatthew Curry, EVP Deputy
Chief Creative OfficerAlex Little, VP Creative DirectorKarsten
Jurkschat, VP Creative DirectorRob Reilly & Dan Donovan,
WritersPedro Sampio & Karsten Jurkschat, Art DirectorsJohn
McAdorey, SVP Executive ProducerCordelia Kipp, Senior ProducerLaura
Kellerman, ProducerDebbie Gleason, Senior Business ManagerAnna
Owens, Junior Business ManagerDebbie Myllek, Senior Talent
ManagerDominic Whittles, EVP Executive Account DirectorAlex
Caredes, EVP Executive Account DirectorRebecca Ginsberg, SVP Group
Account DirectorAmanda Hutt, Account DirectorEmmaLee Branch,
Account SupervisorLauren Keller, Account ExecutiveAnne Denny,
Project Management DirectorEliza Butts, Project Manager
Art & ScienceMark Dowley Sue
Cole
Editorial and Finishing - NO6Jason
Macdonald – EditorMaggie Sloane – Asst EditorCorina Dennison -
producer
TELECINE - Co3Stephan Sonnenfeld – Senior
Colorist
Finishing - No 7 Ed Skupeen -
EngineerLaura Molinaro- Producer.
Sound Mix - SonicPaul Weiss - EngineerJustine
Cortale - producer Sound Record - Lime
StudiosMark Meyuhas - Engineer
MusicPearl Jam
VOHarrison Ford
“Closing Time”:
Client - VerizonDiego Scotti, EVP Chief
Marketing OfficerAndrew McKechnie, SVP Chief Creative OfficerJohn
Nitti, SVP Chief Media OfficerKristin McHugh, VP Brand
DevelopmentAndrew Shafer, Marketing Director BrandTanya Jindani,
Marketing Manager BrandBrendan O’Malley, Broadcast Production
Manager
Agency - McCann New York Thomas Murphy,
Co-Chief Creative OfficerSean Bryan, Co-Chief Creative Officer
NYDan Donovan, EVP Deputy Chief Creative OfficerMatthew Curry, EVP
Deputy Chief Creative OfficerAlex Little, VP Creative
DirectorKarsten Jurkschat, VP Creative DirectorJake Schiappa, Art
DirectorShevek Anandan, CopywriterJohn McAdorey, SVP Executive
ProducerCordelia Kipp, Senior ProducerLaura Kellermam,
ProducerDebbie Gleason, Senior Business ManagerDebbie Myllek,
Senior Talent ManagerDominic Whittles, EVP Executive Account
DirectorAlex Caredes, EVP Executive Account DirectorRebecca
Ginsberg, SVP Group Account DirectorAmanda Hutt, Account
DirectorEmmaLee Branch, Account SupervisorLauren Keller, Account
ExecutiveAnne Denny, Project Management DirectorEliza Butts,
Project Manager
Arts and ScienceMark Dowley Sue
Cole Felicia Alston
Editorial and Finishing - NO6Dahkil
Hausif – EditorEduardo Wong – Asst EditorCorina Dennison -
producer
Finishing - No 7 Ed Skupeen -
EngineerLaura Molinaro- Producer.
Sound Mix - SonicPaul Weiss - EngineerJustine
Cortale - producer
Voice Over TalentEli Manning
Music:Ashe and Spencer
Verizon Communications Inc. (NYSE, Nasdaq: VZ) was formed on
June 30, 2000 and is celebrating its 20th year as one of the
world’s leading providers of technology, communications,
information and entertainment products and services. Headquartered
in New York City and with a presence around the world, Verizon
generated revenues of $131.9 billion in
2019. The company offers voice,
data and video services and solutions on its award winning networks
and platforms, delivering on customers’ demand for
mobility, reliable network connectivity, security and
control.
VERIZON’S ONLINE MEDIA CENTER: News releases, stories, media
contacts and other resources are available at
www.verizon.com/about/news/. News releases are also available
through an RSS feed. To subscribe, visit
www.verizon.com/about/rss-feeds/.
Media contact:Emily
Vicker646.988.6530Emily.Vicker@verizon.com
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