PARIS, June 21, 2023 /PRNewswire/ -- Today, Vans unveils
its new pinnacle category, OTW by Vans: a new platform where the
brand's most elevated product expressions and brand experiences
come together with the innovators of art, design, style, skate
culture and entertainment.
OTW by Vans is a new vision for the most pinnacle expression of
Vans, conceived under the direction of Ian
Ginoza, Vice President, Creative Direction for Pinnacle. A
platform for pushing boundaries and challenging conventions, OTW by
Vans channels its skateboarding origins to drive a distinct and
unique point of view.
"We are rooting the next chapter of Vans in the attitude and
mindset of the brand's true self, defined and shaped by the
community of original disruptors. Skateboarding embraced us many
years ago from the fringe to drive culture forward," says
"Every step forward will be embedded in that original spirit
of defiance and exploration as the pioneers and trailblazers of
skateboarding did many years ago and that skateboarders continue to
do today. OTW by Vans is a reorientation back to who we truly
are... back to 'Off The Wall'."
The Vault by Vans product chapter will conclude by the end of
2023, making way for the launch of OTW by Vans in early 2024 with
its own distinctive e-commerce experience and availability at a
curated selection of wholesale partners globally.
Pinnacle apparel and footwear will be presented in two distinct
lines under OTW by Vans: OTW, a designated space for product
exploration with collaborators to push the edges of design
expression, and Premium Standard, an elevated premium collection of
classics from our beloved range of iconic silhouettes.
Both categories are overseen by the OTW by Vans team
appointed by Ginoza, including Dylan
Petrenka, Design Director, Footwear, and Lanie Alabanza-Barcena, Design Director, Apparel
& Accessories, driving the evolution of Vans' 50 plus year
legacy into the future.
OTW by Vans will welcome new collaborators, leading with S.R.
STUDIO LA. CA. by Sterling Ruby,
whose debut release will launch in early 2024.
"It is a personal collaboration; it is the first SR. STUDIO.
LA. CA. collaboration. Vans feels right to us, it defines a certain
West Coast history," says Ruby. "The company started in 1966
and has run in tandem to so many skaters, bands, and movements that
have been influential to me, my art, and how my studio runs as a
In the leadup to the category's launch at retail, OTW by Vans
will activate at high-visibility global moments, including a live
skate exhibition designed in partnership with PLAYLAB, INC. and
California Skateparks at Paris Fashion Week Menswear Spring/Summer
2024 this week.
For more information, follow @OTWbyVans on Instagram.
and Ian Ginoza Portrait
Photo Credit: Image Courtesy of OTW by Vans / Sandy Kim
OTW by Vans Campaign
Photo Credit: Image Courtesy of OTW by Vans / Liam MacRae
Vans®, a VF Corporation (NYSE: VFC) brand, is the original
action sports footwear, apparel and accessories brand. Vans®
authentic collections are sold in more than 100 countries through a
network of subsidiaries, distributors and international offices.
Vans® has more than 2,000 retail locations globally including
owned, concession and partnership doors. The Vans® brand supports
the journey of creative exploration and self-discovery across
action sports, music, art and design, delivering progressive
platforms such as Vans Pipe Masters and Vans' cultural hub and
international music venue, House of Vans.
Vans, "Off The Wall" Since '66
Press Inquiries firstname.lastname@example.org
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