- Multiple Generations of Tacoma, including a bespoke 2024
Tacoma, designed by Toyota's CALTY Design Studio, are featured in
Warner Bros. Pictures' film "Blue Beetle"
- Tacoma's versatility and legacy are showcased throughout the
fun-filled DC Super Hero film
- Tacoma is the best-selling mid-size pickup for last 18
Texas, Aug. 25, 2023 /PRNewswire/ -- On the heels
of the highly anticipated reveal of the 2024 Tacoma, Toyota teamed
up with DC's newest Super Hero in his debut movie, "Blue Beetle,"
which made its world premiere in theaters last week. The
action-packed movie, filled with heart and humor, features multiple
generations of Tacoma as Jaime Reyes
is forever changed when an ancient piece of alien technology, the
Scarab, transforms the college grad into the hero The Blue
Jaime and the entire Reyes family depend on their favorite
3rd generation Toyota Tacoma throughout the movie. The
"Taco" is the pride and joy of Jaime's Uncle Rudy, played by
George Lopez. Watch how Blue Beetle,
his family, and their trusty Tacoma are able to take on anything.
Also, be on the lookout for a special cameo appearance by the
All-New 4th generation Tacoma.
Toyota's design and engineering teams collaborated with DC to
develop a unique 2024 Tacoma design and signature paint featured in
"We tasked our talented CALTY Studio team, led by
Scott Roller, to conjure up a Tacoma
that matched the singular style of the beloved, soon-to-be-iconic
'Taco' Uncle Rudy has made his own over the years, but in a way
that was modern and integrated with the new 2024 Tacoma design,"
said Tacoma Chief Engineer Sheldon
Brown. "This is where the design of the 'Blue Taco' came
from, and it was a pleasure to work on."
Toyota trucks have a history in Hollywood, as the 1985 Toyota SR5 Xtra Cab was
the coveted truck of Marty McFly in
the 1980s film "Back to the Future." Additionally, the
first-generation Tundra was featured in "Terminator 3: Rise of the
Machines," with 600 T3 Special Edition Tundras sold that same
The 2024 Tacoma is the latest iteration of this off-road 4x4
icon and features an available i-FORCE MAX hybrid powertrain
offering up to 326 horsepower and 465 lb-ft. of torque. This new
truck has a rugged style, multiple powertrain options, 4x4
capability, and the latest safety and tech features. Also, new for
2024 is the first ever Trailhunter grade, which has been engineered
from the ground-up to be the ultimate overlanding machine. The
all-new 2024 Tacoma will be in dealerships by the end of the
Toyota (NYSE:TM) has been a part of
the cultural fabric in the U.S. for more than 65 years, and is
committed to advancing sustainable, next-generation mobility
through our Toyota and Lexus brands, plus our nearly 1,500
Toyota directly employs more than 49,000 people in the U.S.
who have contributed to the design, engineering, and assembly of
more than 33 million cars and trucks at our nine manufacturing
plants. By 2025, Toyota's 10th plant in North Carolina will begin to manufacture
automotive batteries for electrified vehicles. With more
electrified vehicles on the road than any other automaker, Toyota
currently offers 24 electrified options.
Through its Driving Possibilities initiative, the Toyota
USA Foundation has committed
$110 million to create innovative
educational programs within, and in partnership with, historically
underserved and diverse communities near the company's 14 U.S.
About "Blue Beetle":
From Warner Bros. Pictures
comes the feature film "Blue Beetle," marking the DC Super Hero's
first time on the big screen. The film, directed by Ángel
Manuel Soto from a screenplay by
Gareth Dunnet-Alcocer, based on
characters from DC, stars Xolo Maridueña in the title role as well
as his alter ego, Jaime
Recent college grad Jaime
Reyes returns home full of aspirations for his future, only
to find that home is not quite as he left it. As he searches to
find his purpose in the world, fate intervenes when Jaime
unexpectedly finds himself in possession of an ancient relic of
alien biotechnology: the Scarab. When the Scarab—called
Khaji-Da—suddenly chooses Jaime to be its symbiotic host, he is
bestowed with an incredible suit of armor capable of extraordinary
and unpredictable powers, forever changing his destiny as he
becomes the Super Hero Blue Beetle.
A Warner Bros. Pictures Presentation, a Safran Company
Production, "Blue Beetle" is now in theaters only and is
distributed worldwide by Warner Bros. Pictures.
Note to Editors: Photos and b-roll can be found on
For customer inquiries, please call: 800-331-4331
View original content to download
SOURCE Toyota Motor North America