1Q05 Results - Tele Leste Celular Participacoes S.A. SAO PAULO, Brazil, April 29 /PRNewswire-FirstCall/ -- Tele Leste Celular Participacoes S.A. -- "Tele Leste" (Bovespa: TLCP3 (ON = Common Shares); TLCP4 (PN = Preferred Shares); NYSE: TBE), announces today its consolidated results for the first quarter of 2005 (1Q05). R$ million 1Q05 4Q04 1Q04 Net Operating Revenue 128.0 135.4 109.9 Total Operating Costs (92.2) (106.4) (80.2) EBITDA 35.8 29.0 29.7 EBITDA Margin (%) 28.0% 21.4% 27.0% Net Result (5.8) (11.9) (4.1) Number of customers (thousand) 1,339 1,320 1,189 Market share (source: Anatel) 40.4% 42.3% 53.3% Net Additions (thousand) 19 56 63 Absolute leadership in innovation and variety of services launched on the market. Successful in the differentiation strategy as regards its competitors as a result of the provision of innovating services. TBE�s customer base recorded 1,339 thousand customers, having grown 12.6% in 1Q05 over 1Q04, within an aggressive commercial environment. Churn at 2.6% in 1Q05, a 0.7 p.p. reduction in relation to 4Q04, showing the successful customer retention campaigns. ARPU increased by 3.4% in relation to 1Q04, despite the competition exercised by four operators, with 10.2% increase in the post-paid ARPU. Post-paid MOU increased by 23.4% in relation to 1Q04, having remained stable in relation to 4Q04. EBITDA of R$ 35.8 million accounts for a 23.4% increase in relation to 4Q04. EBITDA margin of 28.0%, 6.6 p.p. higher, despite the strong commercial activity. Net services revenue increased by 18.7% in relation to 1Q04, 6.1 p.p. higher than the increase in the customer base in the same period. Year-to-date losses decreased by 51.3% in relation to 4Q04. Productivity increase in 1Q05 was 19.8% and 5.7% in relation to 1Q04 and 4Q04, respectively, showing the growing improvement in operating efficiency. Sustained growth of data revenues, that increased by 208.3% over last year, accounting for 2.6% of the net services revenue in 1Q05. To download the complete version of the Company�s earnings release, please visit our website: http://www.vivo.com.br/ir Tele Leste Celular, along with Telesp Celular Participacoes S.A. (controller of Tele Centro Oeste Participacoes S.A.), Celular CRT Participacoes S.A., and Tele Sudeste Celular Participacoes S.A., make up the assets of the Joint Venture undertaken by Portugal Telecom and Telefonica Moviles, operating under the VIVO brand, Top of Mind in the Brazilian market. In April 2005 VIVO Group reached 27 million customers, thus consolidating its market leadership. DATASOURCE: Tele Leste Celular Participacoes S.A. CONTACT: VIVO Investor Relations, +011-55-11-5105-1172, or Web site: http://www.vivo.com.br/

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