TigerDirect makes Dreams Come True on 'The View'
March 11 2008 - 9:00AM
Business Wire
TigerDirect, Inc. (http://www.tigerdirect.com), a top 10 online
computer and electronics retailer, made the day for nearly 200
studio audience members who attended the Friday, February 22, 2008
taping of ABC morning show 'The View' when they were presented with
a Lenovo IdeaPad notebook valued at over $900. Lenovo's new IdeaPad
Y510 notebook features the exclusive VeriFace� Face Recognition
technology which restricts access to the computer utilizing the
owner's facial structure - no more passwords to remember - just put
your best face forward and the system logs you in automatically.
Better yet, the system keeps a record of the individuals who
attempt to log into your computer unsuccessfully, providing you
with an instant playback of potential intruders. TigerDirect offers
tens of thousands of products at their award winning website,
accessible at http://www.tigerdirect.com. Desktop and Laptop
Computers, HDTVs and LCD displays, Home Theatre equipment plus all
the individual components to build or upgrade your own computer.
"Tiger believes in constant exposure to the latest technology,"
says TigerDirect CEO Gilbert Fiorentino. "Our catalog has been a
'tech bible' for over 20 years and with the growth in online video
and television viewership we felt this was a great way to educate a
large number of people about this incredible VeriFace technology
from Lenovo." Consumers can make their face their password with
VeriFace, a new, convenient way to log into the PC and a host of
applications. The combination of the VeriFace software and an
embedded camera can recognize a user's face for log-in and help
eliminate the need to remember passwords. "The View" is well-known
for it's all-female cast under matriarch Barbara Walters providing
daily wisdom, and humor each weekday morning on ABC. During the
airing of the Lenovo notebook, a live demonstration showed hostess
Whoopi Goldberg denied access as it was registered to Elisabeth
Hasselbeck. Other view cast members include Barbara Walters, Joy
Behar and Sherri Shepherd. You can learn more about The View at
http://abc.go.com/daytime/theview/. About TigerDirect TigerDirect
(http://www.tigerdirect.com) serves the needs of both personal and
business computer users, selling consumer electronics, computers,
digital media technology and peripherals via retail stores, catalog
and Internet channels. TigerDirect is a subsidiary of Systemax Inc.
(NYSE: SYX). About Systemax Inc. Systemax Inc.
(http://www.systemax.com), a Fortune 1000 company, sells personal
computers, computer supplies, consumer electronics and industrial
products through a system of branded ecommerce web sites, direct
mail catalogs, relationship marketers and retail stores in North
America and Europe. It also manufacturers and sells personal
computers under the Systemax and Ultra brands and develops and
markets ProfitCenter Software, a web-based, on-demand application
for multi-channel direct marketing companies.
Systemax (NYSE:SYX)
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