KNOXVILLE, Tenn., Feb. 4, 2016 /PRNewswire/ -- Regal
Entertainment Group (NYSE: RGC), a leading motion picture exhibitor
owning and operating the largest theatre circuit in the United States, excitedly announces the
completion of the national rollout of the NEW Crown Club.
Everyone loves the movies! In celebration of the launch conclusion,
Regal is offering a chance to win one million credits to use for
Crown Club rewards.
"The Crown Club is the biggest and best movie theatre loyalty
program in the world," said Ken
Thewes, chief marketing officer at Regal Entertainment
Group. "Regal constantly searches for exciting ways to reward our
loyal customers. With a million credits, a movie lover will get
more, A LOT more, of the rewards they love."
The lucky winner of one million credits, can choose from more
rewards and more choices at the box office, concessions and
online. Imagine winning one million credits which provides
our moviegoer an incredible amount of great rewards on Regal!
Whether you want to see a movie every week, take a group of your
friends and family to the theatre, or stave off your hunger with
oodles of popcorn, the choice is yours. The brand-new online Reward
Center for Crown Club members features a full catalogue of amazing
movie swag, upgrades on popcorn, soda and free movie tickets, as
well as sweepstake entries where members can select the rewards of
their choice.
Crown Club members are automatically entered into the
sweepstakes when they post on social media using
#MyRegalMillionSweepstakes and when they use their Regal Crown Club
card at the time purchase. After the February 5 to March 4 promotion period, a grand
prize winner will be randomly selected. For additional details,
please visit http://regmovi.es/20rdWoz.
"With the Regal Crown Club national launch complete, we are
excited for new ways to recognize and connect our loyal movie fans
to the movies they love and more rewards they want, faster," said
Kelly Hawkins, vice president of
loyalty marketing at Regal Entertainment Group. "We are thrilled to
offer this exciting opportunity to our Regal Crown Club members,
giving them even more chances to get the most from their free
membership and pick even more rewards they love."
With almost 14 million active members, Crown Club is the largest
movie theatre loyalty program in the world. Crown Club
remains free to join online
https://www.regmovies.com/Crown-Club or with our newly
updated Regal Mobile App.
About Regal Entertainment Group:
Regal Entertainment
Group (NYSE: RGC) operates the largest and most geographically
diverse theatre circuit in the United
States, consisting of 7,369 screens in 572 theatres in 42
states along with Guam,
American Samoa and the
District of Columbia as of
November 30, 2015. The Company
operates theatres in 46 of the top 50 U.S. designated market areas.
We believe that the size, reach and quality of the Company's
theatre circuit not only provide its patrons with a convenient and
enjoyable movie-going experience, but is also an exceptional
platform to realize economies of scale in theatre operations.
Media Contact:
Richard M. Grover
Vice President of Marketing & Communications
Regal Entertainment Group
richard.grover@REGmovies.com
865-925-9539
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SOURCE Regal Entertainment Group