mtvU Launches 'mtvU Uber' Becoming MTV Networks' First Channel Distributed in its Entirety Via Broadband
October 10 2005 - 10:35AM
PR Newswire (US)
Streaming 24/7 and On-Demand, 'Uber' Delivers mtvU Programming Plus
Exclusive New Music, Original Shows & Student-Produced Features
to College Students and Music Fans Everywhere NEW YORK, Oct. 10
/PRNewswire/ -- mtvU, MTV's 24-hour college network, today unveiled
MTV Networks' first channel distributed in its entirety over
broadband, "mtvU Uber" (http://www.mtvu.com/). Driven by
overwhelming student demand, "mtvU Uber" is available everywhere,
through both non-stop streaming and a unique on-demand capability,
enabling viewers to customize their experience. In addition to
making mtvU's on-air programming, which is currently seen on over
730 campuses, available to everyone, "mtvU Uber" will also showcase
a powerful line-up of original programming driven by new music,
short-form series, and the best student-produced short films, music
videos, animation, webisodes and more. "With today's announcement,
we are handing over an entire channel online to college students
and everyone who wants new music," said Stephen Friedman, GM, mtvU.
"mtvU Uber gives them the power to create and program their own
channel, and will remain in perpetual beta mode as they experiment
and pioneer the digital future." As part of today's launch, mtvU
also announced a partnership with Cisco Systems, Inc, the worldwide
leader in networking for the internet, to award ten grants of
$25,000 to the next generation of digital innovators - empowering
students to pioneer the future of this new medium. The partnership
will create ten "broadband incubators," funding students or student
groups to create games, movie shorts, music videos and more for the
broadband environment - each project to be released exclusively on
"mtvU Uber." With new music at its core, "mtvU Uber" will feature
exclusive music premieres, new shows, and student-produced series
and specials, including: * "Rough Cut" - Student bands and artists
upload their own music videos and leave it up to the college
audience online to decide if they make "The Cut" -- the
multi-platform mtvU franchise that helped launch the careers of
artists such as Joss Stone and Coheed & Cambria. * "Unveil" -
"Unveil" gives college music fans an exclusive live performance of
a highly anticipated album before it hits stores. Artists perform
their new albums just for "mtvU Uber" with one new song debuting
every day leading up to the album's release. * "Breaking the Video"
- Students compete to produce and direct music videos for their
favorite artists, starting with college favorite O.A.R. Bands
choose their favorite student pitches, head to campus for the
shoot, then their videos premiere on "mtvU Uber." * "Uber Live" -
mtvU is teaming up with University of Pennsylvania's student radio
station WXPN and World Cafe to present exclusive performances that
can only be seen on "Uber." "Uber Live" will debut with a powerful
performance from Nickel Creek. * "Uber House Band" - The artists
resonating most on the college scene achieve "artist in residence"
status as "mtvU Uber's" official "House Bands," featuring exclusive
performance footage, video premieres, backstage pass interviews and
much more. "House Bands" include Franz Ferdinand, Mike Jones, Death
Cab For Cutie, Bright Eyes, Fiona Apple, Coheed & Cambria,
Motion City Soundtrack and more. * "Student Shorts" - A national
platform for the next generation of great filmmakers, "mtvU Uber"
will feature the best student films from around the country,
starting with award-winning student shorts from the venerable UCLA
and USC film schools. * "Soundtrack" - Students, celebrities and
artists present the soundtracks of their lives, connecting the
music and videos they live their lives to, to the moments of their
days and nights. First up, artists Death Cab For Cutie and K-OS,
and renowned director Mark Romanek. For more information and to
experience "mtvU Uber" visit http://www.mtvu.com/. About mtvU and
mtvU Uber Broadcasting to over 730 colleges across the country,
with a combined enrollment of over 6.8 million, mtvU is the
largest, most comprehensive television network just for college
students. 24hrs a day, 7 days a week, mtvU can be seen in the
dining areas, fitness centers, student lounges and dorm rooms of
campuses throughout the U.S. For more information about mtvU, and
for a complete programming schedule, visit http://www.mtvu.com/.
mtvU Uber makes mtvU the first MTV Networks channel distributed in
its entirety via broadband, streaming 24/7 and on demand, featuring
all of mtvU plus exclusive new music, original shows and
student-produced programming for college students and music fans
everywhere. mtvU and mtvU Uber are part of the Viacom International
Inc. family which also owns the MTV Networks programming services
MTV, MTV2, VH1, Nickelodeon / Nick at Nite, TV Land, Spike TV, CMT
and others. DATASOURCE: mtvU CONTACT: David French of
MTV-MTV2-mtvU, +1-212-846-6698, or Web site: http://www.mtvu.com/
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